The attractiveness of a tourist destination in China as related to repeat engagement among tourists: Inputs to an enhanced tourism development plan

Abstract

This study aimed to determine the attractiveness of a tourist destination in China as related to repeat engagement among tourists and as inputs to an enhanced tourism development plan. There were 226 selected tourists in a tourist destination in Zhangjiakou City, China who participated in the study. A purposive-exhaustive sampling method was utilized in the selection of the participants. The study employed a quantitative research method and a researcher-made questionnaire was used for data collection. The statistical tools used included frequency count, percentage analysis, mean, standard deviation, Kruskal Wallis H test, and Mann-Whitney U test and Spearman Rank-Order Correlation Analysis. The study was conducted from January 2024 to July 2025. The results revealed that positive significant relationship exist between the attractiveness of tourist destination in China and the repeat engagement among tourists. These findings provide an important basis for developing an enhanced tourism development plan.