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dc.contributor.adviserCantel, Ana Mae B.
dc.contributor.authorBode, Jennifer B.
dc.date.accessioned2025-02-13T07:52:20Z
dc.date.available2025-02-13T07:52:20Z
dc.date.issued2023-06
dc.identifier.citationBode, J. B. (2023). Virtual reference assistant: Its implementation and utilization among academic libraries during the COVID-19 Pandemic [Unpublished master's thesis]. Central Philippine University.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/3129
dc.descriptionAbstract onlyen_US
dc.description.abstractThis study was conducted to determine the implementation and utilization of the Virtual Reference Assistant (VRA) in 11 academic libraries of Iloilo during COVID-19 pandemic. A qualitative descriptive design was employed. To ensure validity of the results, triangulation was utilized. Participants were librarians, faculty and students of schools with VRA. Interviews were conducted to gather data which were interpreted through thematic analysis. Positive impact of VRA on students and faculty members is evident from the findings. VRA librarians, majority of which are females, have a degree in Master of Library and Information Science or a Doctor of Philosophy. The VRA serves as a valuable tool for reaching out and assisting patrons who cannot physically visit the library during the pandemic. It provides various services such as communication, addressing inquiries, meeting information needs, and offering quick instructions and ready-made answers to frequently asked questions. Learning and teaching experience for students and faculty are enhanced with easy access to information. Participants reported sufficient technical expertise to utilize VRA services, with support from librarians. Thus, there is a need for training to ensure effective utilization of VRA among library staff and users. In conclusion, findings underscore the significance of planning, diverse access, flexible implementation, and effective leadership to address challenges for successful VRA implementation. VRA serves as valuable resource for students and faculty to enhance access to information and support instruction. By considering these implications, the implementation and utilization of VRA can be optimized to meet the evolving needs of library users.en_US
dc.format.extentix, 132 leavesen_US
dc.language.isoen_USen_US
dc.subject.lccZ 669.7 .B63 2023en_US
dc.subject.lcshElectronic reference services (Libraries)en_US
dc.subject.lcshAcademic librariesen_US
dc.subject.lcshCOVID-19 Pandemic (2020-)en_US
dc.subject.lcshLibrary usersen_US
dc.subject.lcshReference services (Libraries)en_US
dc.titleVirtual reference assistant: Its implementation and utilization among academic libraries during the COVID-19 Pandemicen_US
dc.typeThesisen_US
dcterms.accessRightsLimited public accessen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairDusaran, Reynaldo N.
dc.contributor.committeememberValaquio, Belinda R.
dc.contributor.committeememberQuijano, Ma. Christina A.
dc.contributor.committeememberDelgado, Allana S.
dc.contributor.committeememberAcevedo, Christian George F.
dc.contributor.departmentSchool of Graduate Studiesen_US
dc.description.degreeMaster of Library and Information Scienceen_US
local.subjectVirtual Reference Assistanten_US


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