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dc.contributor.authorPalcullo, Vince Ervin V.
dc.contributor.authorSriborisutsakul, Somsak
dc.date.accessioned2023-09-09T03:31:04Z
dc.date.available2023-09-09T03:31:04Z
dc.date.issued2023-07
dc.identifier.citationPalcullo, V. E. V., & Sriborisutsakul, S. (2023). Presidential candidate's Facebook posts during the 2022 Philippine national election: A content analysis study. In Conference proceedings on transforming information and library education and profession for the next: (7th I-LISS international conference) (pp. 89-103).en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/2783
dc.description.abstractThe 2022 Philippine National Election witnessed a significant shift in political communications and campaigning strategies due to the utilization of Facebook. This study examines the impact of Facebook on the political communications of Bongbong Marcos and Leni Robredo during the election period. Through content analysis of posts from their official Facebook pages, this research explores the candidates' use of the platform, including the types of media employed, the prevalent themes, and the level of engagement through comments, shares, and reactions. The preliminary findings highlight that both candidates employed a combination of text and multimedia content to disseminate information, particularly during the peri-election period. Building upon these results, our future study aims to delve deeper into a larger sample of Facebook posts to identify key themes in digital content and develop guidelines for enhancing new voters' digital literacy, specifically in creating and communicating political content.en_US
dc.publisherKhon Kaen Universityen_US
dc.relation.urihttps://iskku.kku.ac.th/I-LISS2023/programme.htmlen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Philippines*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ph/*
dc.subject.lcshElectionsen_US
dc.subject.lcshFacebook (Electronic resource)en_US
dc.subject.lcshSocial mediaen_US
dc.subject.lcshContent analysis (Communication)en_US
dc.titlePresidential candidate's Facebook posts during the 2022 Philippine national election: A content analysis studyen_US
dc.typeConference paperen_US
dcterms.accessRightsLimited public accessen_US
dc.citation.firstpage89en_US
dc.citation.lastpage103en_US
local.subject2022 Philippine national electionen_US
local.subjectFerdinand Marcos, Jr.
local.subjectMaria Leonor Robredo
local.subjectBongbong
local.subjectLeni
dc.citation.conferencetitleTransforming information and library education and profession for the nexten_US


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Attribution-NonCommercial-NoDerivs 3.0 Philippines
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 Philippines