Research on the application of new media in tourism management

Abstract

From the current social development situation, the economic development of various regions is very fast, and the rapid development of urbanization has also driven the development of the tourism industry. At present, the number of tourist attractions is relatively large, and tourism enterprises are also facing certain pressure in the process of development, and enterprises must pay attention to the application of new media technology if they want to achieve sustainable development. Introduce modern information technology to comprehensively improve the efficiency and level of tourism management. This paper mainly analyzes the application of new media in tourism management, and strives to comprehensively improve the development level of the tourism industry.