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dc.contributor.adviserPudadera, Patrocinio G. Jr.
dc.contributor.authorJava, Albert Jan Matthew A.
dc.contributor.authorLlamas, Deo Michael Gabriel R.
dc.date.accessioned2022-04-07T00:54:29Z
dc.date.available2022-04-07T00:54:29Z
dc.date.issued2016
dc.identifier.citationJava, A. J. M. A. and Llamas, D. G. M. R. (2016). Amitie garden: A feasibility study (Unpublished Master’s special paper). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/2021
dc.descriptionAbstract onlyen_US
dc.description.abstractThis study aimed to determine the viability of a place of interaction, specifically a night garden, bundled with a café, as a business. This study utilized a market survey design to determine the market’s preference in terms of place of interaction: its location, price, ambience, and food and beverages served. The study also identified some of the best practices currently being used in the market as an effective marketing strategy by existing places of interaction. The respondents included people aged 20 to 40 years old who were present at the places of interaction. The results showed that majority (93.0 percent) of the respondents are willing to go and visit the proposed night garden. Further, the financial aspect of the study revealed a Discounted Payback Period of 4.26 years, Net Present Value of P118,868.27, Profitability Index of 1.20 and the Internal Rate of return of 7%, thus showing positive results, affirming the financial feasibility of the project. It is therefore recommended that a business plan is to be created if the owner decides to implement the proposed business.en_US
dc.format.extentviii, 89 pagesen_US
dc.language.isoenen_US
dc.subject.ddcGSL Theses 650.072 J328en_US
dc.subject.lcshCoffeehousesen_US
dc.subject.lcshRestaurantsen_US
dc.subject.lcshMarketingen_US
dc.subject.lcshFeasibility studiesen_US
dc.subject.lcshCoffeehouses--Marketingen_US
dc.subject.lcshRestaurants--Marketingen_US
dc.titleAmitie garden: A feasibility studyen_US
dc.typeSpecial paperen_US
dcterms.accessRightsNot publicly accessibleen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairCrucero, Teresita E.
dc.contributor.committeememberMonsole, Gilda C.
dc.contributor.committeememberPenetrante, Mary O' T.
dc.contributor.committeememberEncio, Lucio T.
dc.contributor.departmentSchool of Graduate Studiesen_US
dc.description.degreeMaster in Business Administrationen_US


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