• English
    • Filipino
    • 中文
    • 한국어
    • français
    • русский
  • English 
    • English
    • Filipino
    • 中文
    • 한국어
    • français
    • русский
  • Login
View Item 
  •   BAHÁNDÌAN Home
  • College of Theology
  • Master's Theses
  • Master of Library and Information Science with specialization in Theological Librarianship
  • View Item
  •   BAHÁNDÌAN Home
  • College of Theology
  • Master's Theses
  • Master of Library and Information Science with specialization in Theological Librarianship
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Marketing strategies of academic libraries in Myanmar

Thumbnail
View/Open
Thesis abstract (189.8Kb)
Downloads: 36
Page views
224
Date
2019
Author
Hla, Nwe Ni
Thesis Adviser
Jaurigue, Renecynth B.
Defense Panel Chair
Libo-on, Rowena M.
Defense Panel Member
Dusaran, Reynaldo N.
Peleña, Ma. Cynthia T.
Cantel, Ana Mae B.
Canaman, Jessica B.
Share 
 
Metadata
Show full item record

Abstract
This study aimed to investigate the marketing strategies of the academic libraries in Myanmar. This study employed the descriptive analysis method to address and answer the questions. The sample size of sixty five (65) librarians who are working the ten academic libraries which are members of Myanmar Academic Libraries Consortium in Myanmar was purposely selected through total enumeration method. The data were gathered using the researcher constructed questionnaire. The study utilized the descriptive statistics such as frequency distribution, percentages and rank. The most dominant marketing strategies of academic libraries in Myanmar as assessed by the respondents were: to answer reference query amiably, the use of library Facebook page, bulletin board for announcement, and library services through word of mouth, display new acquisitions area, announcement through social media, and regular orientation for new users.

It was also revealed that seventeen (17) out of forty eight (48) strategies are the most effective library marketing strategies practiced by the academic libraries in Myanmar. Those strategies are as follow: library research training/workshop, regular library orientation for new users, library Facebook page, Book Talk, answer reference queries amiably, library services through word of mouth, Ask-a-Librarian Section, Messenger/Viber, library website, library campaign, exhibition area for new acquisition, bulletin board, announcement through emails, library week celebration, Book Fair, reference through phone, and information literacy classes.
Description
Abstract only
URI
https://hdl.handle.net/20.500.12852/1633
Suggested Citation
Hla, N. N. (2019). Marketing strategies of academic libraries in Myanmar (Unpublished Master’s thesis). Central Philippine University, Jaro, Iloilo City.
Type
Thesis
Subject(s)
Academic libraries OCLC - FAST (Faceted Application of Subject Terminology); Academic libraries--Marketing OCLC - FAST (Faceted Application of Subject Terminology); Libraries--Marketing OCLC - FAST (Faceted Application of Subject Terminology); Burma OCLC - FAST (Faceted Application of Subject Terminology)
Keywords
Myanmar
Department
School of Graduate Studies
Degree
Master in Library and Information Science with specialization in Theological Librarianship
Shelf Location
GSL Theses 020.72 H644 2019
Physical Description
94 leaves
Collections
  • Master of Library and Information Science with specialization in Theological Librarianship [10]

Contact Us | Send Feedback | https://creativecommons.org/licenses/by/4.0/ Logo by HLL
Central Philippine University © 2023
Managed by 
Henry Luce III LibraryHenry Luce III Library
 

 

Links
BAHÁNDÌAN Repository GuideDisclaimerFAQsSubmit your workNews and Updates

Browse

All of BAHÁNDÌANCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister

Statistics

View Usage Statistics
CPU Henry Luce III Library

Contact Us | Send Feedback | https://creativecommons.org/licenses/by/4.0/ Logo by HLL
Central Philippine University © 2023
Managed by 
Henry Luce III LibraryHenry Luce III Library
 

 

EXTERNAL LINKS DISCLAIMER

This link is being provided as a convenience and for informational purposes only. Central Philippine University bears no responsibility for the accuracy, legality or content of the external site or for that of subsequent links. Contact the external site for answers to questions regarding its content.

If you come across any external links that don't work, we would be grateful if you could report them to the repository administrators.

Click DOWNLOAD to open/view the file. Chat Bertha to inform us in case the link we provided don't work.

Download