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Customers’ profile, buying practices, and satisfaction with services of a gasoline service station in Jaro, Iloilo City

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259
Date
2004
Author
Jardeleza, Ernesto L. Jr.
Defense Panel Chair
David, Fely P.
Defense Panel Member
Libo-on, Rowena M.
Grino, Judson
Debil, Renjo B.
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Abstract
This service station was started way back in the 1930s by the maternal grandfather of the present retailer. It was then a Socony Mobil station. The present retailer came to operate the station in 1977 when the previous retailer retired from the business. The volume and the profitability of the station were never threatened until 2003. The retailer has encountered diminishing sales and dwindling profits. This was due to the opening of new stations in his trading area and the runaway prices of fuel products. At the same time the country suffered from fiscal crisis, tight money supply and the generally poor economy of the Island of Panay. This study could also help identify what are the factors the retailer could concentrate on in order to improve his station’s efficiency in satisfying the needs and wants of his customers. This will help the retailer adapt to the fast changing market conditions and maintain his lead over his competitors.

Purpose/Objective of the Market Study

This study aims to find out and describe the market and determine market segments

1.) The customers profile of a gasoline station in terms of;

a. Personal characteristics of buyer, and

b. Characteristics of vehicles

2.) Their buying practices in terms of:

a. Type of fuel bought

b. Amount of fuel bought

c. Frequency of buying

d. Usual time they buy their fuel

3.) Services needed, availed of, and sources

4.) Services availed of at this subject station and their level of satisfaction with the services availed of,

5.) To determine variations in the customers choice of fuel as to the type of fuel bought, the amount of fuel bought, the frequency of buying and the usual time they buy their fuel, level of satisfaction according to the personal characteristics of the buyer and the characteristic of vehicles, and selected factors such as educational level, civil status, and occupation.
Description
Introduction and statement of the problem
URI
https://hdl.handle.net/20.500.12852/1539
Suggested Citation
Jardeleza, E. L., Jr. (2004). Customers’ profile, buying practices, and satisfaction with services of a gasoline service station in Jaro, Iloilo City (Unpublished Master’s special paper). Central Philippine University, Jaro, Iloilo City.
Type
Special paper
Subject(s)
Service stations OCLC - FAST (Faceted Application of Subject Terminology); Consumer behavior OCLC - FAST (Faceted Application of Subject Terminology); Market segmentation OCLC - FAST (Faceted Application of Subject Terminology); Marketing OCLC - FAST (Faceted Application of Subject Terminology); Service stations--Marketing OCLC - FAST (Faceted Application of Subject Terminology); Philippines--Iloilo--Jaro OCLC - FAST (Faceted Application of Subject Terminology)
Keywords
Iloilo TGN
Department
School of Graduate Studies
Degree
Master in Business Administration
Shelf Location
GSL Theses 650.072 J283
Physical Description
52 leaves
Collections
  • Master in Business Administration [81]

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