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dc.contributor.adviserGomez, Nida T.
dc.contributor.authorBraza, Darlene O.
dc.coverage.spatialPanay Islanden_US
dc.date.accessioned2021-10-11T06:58:15Z
dc.date.available2021-10-11T06:58:15Z
dc.date.issued2018
dc.identifier.citationBraza, D. O. (2018). Librarians’ personality traits and communication competence in the delivery of reference and information service in academic libraries in Panay (Unpublished Master’s thesis). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/1517
dc.descriptionAbstract onlyen_US
dc.description.abstractThe study was conducted to determine the librarians’ personality traits and communication competence in the delivery of reference and information service in Panay. This research is a descriptive-correlational study that made use of the one-shot survey design. An adopted personality test, the Personality Style Inventory developed by Lounbury and Gibson was used to determine the librarians’ personality traits. While a validated researcher made-questionnaire for communication competence was used to measure the level of librarians’ communication competence. There were 86 academic librarians from HEIs and SUCs in Panay who participated in the study. Frequency distribution, mean and variations were used and relationships were tested using Cramers’ V. Results revealed that there are five distinct personality traits among academic librarians in Panay such as customer service orientation, image management, openness, assertive personality traits, and conscientiousness. There is a strong association between personality traits, educational attainment and length of experience; moderate association between personality trait and number of seminars/trainings attended; weak association between personality traits and age. Librarians were found very competent on their perceived communication competence in all three areas such as motivation, garnering the highest mean followed by knowledge and skills. Communication competence tends to increase with age, educational attainment, and highest length of experience.en_US
dc.format.extentviii, 75 leavesen_US
dc.language.isoenen_US
dc.subject.ddcGSL Theses 004.72 B739en_US
dc.subject.lcshAcademic librariansen_US
dc.subject.lcshInterpersonal communicationen_US
dc.subject.lcshCommunicative competenceen_US
dc.subject.lcshCommunicative competence--Evaluationen_US
dc.subject.lcshReference services (Libraries)en_US
dc.subject.lcshAcademic libraries--Reference servicesen_US
dc.subject.lcshAcademic libraries--Reference services--Evaluationen_US
dc.subject.lcshPersonalityen_US
dc.subject.lcshPhilippines--Panay Islanden_US
dc.titleLibrarians’ personality traits and communication competence in the delivery of reference and information service in academic libraries in Panayen_US
dc.typeThesisen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairJunsay, Merle
dc.contributor.committeememberDavid, Fely P.
dc.contributor.committeememberPeleña, Ma. Cynthia T.
dc.contributor.committeememberCanaman, Jessica B.
dc.contributor.departmentSchool of Graduate Studiesen_US
dc.description.degreeMaster in Library and Information Scienceen_US


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