College of Arts and Sciences: Recent submissions
Now showing items 161-180 of 417
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Strong family ties and tradition: Coke Philippines TV ads through the years
(2017-04)This is an analytical research study designed to recognize the timeline of Coca-Cola Philippines television advertisements. Specifically, the study answered the following objectives: (1) select old and new Coca-Cola ... -
Asian sidekicks in Marvel Cinematic Universe (MCU) and Detective Comics Extended Universe (DCEU) films
(2018-04)The main purpose of this study was to determine how Asian roles and characters are portrayed in two of the Hollywood’s character-based entertainment universes; Marvel Cinematic Universe (MCU) and Detective Comics Extended ... -
"The idea behind the mask": A content analysis of the film V for Vendetta
(2015-03)V for Vendetta is a dystopian thriller directed by James McTeigue, starring Hugo Weaving (The Matrix, The Lord of the Rings) and Natalie Portman (Star Wars, Leon: The Professional). It is based on a graphic novel series ... -
Online news or printed newspaper? A comparative study on the reading preferences of two selected age groups
(2017-04)The advancement of the technology has cultivated the growth in the news media in these recent years, hence it has somehow served as a tool to motivate the news media to change in order to adapt to this transformation in ... -
Conceptualization and appraisal of an electronic poster on anti-air pollution in Iloilo City
(2016-11)This study reported the procedure involved in the conceptualization and appraisal of an electronic poster on Anti-air pollution in Iloilo City. The study was conducted to determine the merits of the conceptualized and ... -
Character analysis of ABS-CBN telenovela “Rubi”
(2012-10)This study analysed the character of Rubi and how she manifested her portrayal as a protagonist and antagonist. The study determined the values shown in this telenovela like family, culture and social values. It shows the ... -
TV networks producing the most reliable news as perceived by adults from Brgy. La Furtuna, Barotac Viejo, Iloilo
(2017-04)This study aimed at the determining the most reliable news as perceived by adults from Brgy. La Furtuna, Barotac Viejo. The study was anchored on Uses and Gratification wherein the approach is central focus on active ... -
Perceptions of mass communication students of Central Philippine University on weight loss advertisement
(2012-03)The study identified the Perceptions of Mass Communication students of Central Philippine University on Weight Loss Advertisements. The researcher made use of descriptive survey design to identify the perceptions of the ... -
Perception of parents on the influence of television in their children’s behavior
(2019-04)This study was conducted to determine the perception of parents on the subconscious influence of television in their children’s behavior. Specifically, this study analyzed how persuasive television media can be to a child’s ... -
What went wrong: An analysis on the actions taken by the media in Mendoza’s case documentary
(2017-04)This study was conducted to determine the actions and practices taken by the media during the hostage taking of Senior Police Inspector Rolando Mendoza at Quirino Grandstand, Luneta Park on August 23, 2010 while looking ... -
Radio listening habits among public high school students in rural and urban areas and their attitude toward the programs
(2019-04)This descriptive study conducted during the Second Semester SY 2018-2019 aimed to determine the radio listening habits and reasons for listening of 100 public high school students. The study used convenience sampling in ... -
Inflicting or not? The level of effectiveness of product placements in affecting the credibility of news programs as perceived by radio listeners of Maasin, Iloilo
(2018-04)This study aimed to determine the level of effectiveness as to how product placements affects the credibility of news programs through the perception of AM Radio listeners of the municipality of Maasin in the province of ... -
Self improvement on public communication skills as perceived by theater artists
(2017-10)This research study was designed to determine the self perception of theater artists from Iloilo Prima Galaw in the improvement of their public communication skill after joining theater. Specifically, the study answered ... -
Perceived promoters and deterrents in the implementation of public-private partnership as governance innovation among local government units in the Province of Iloilo
(2022-12)This study was conducted to determine and explore the promoters and deterrents, and the extent of governance innovation in the implementation of a public-private partnership (PPP) among local government units (LGUs) in ... -
Food and organizations: The relationship of organizational support and attitude towards office gastrodiplomacy among employees of a public organization
(2022-12-20)Office gastrodiplomacy refers to how food shapes and influences our social relations within organizations, usually in positive ways. Although already a pervasive practice, it is only recently that this concept has received ... -
Ang mga kabundukan ng Aklan at Antique sa pagbabalangkas ng programang panturismo
(National Commission for Culture and the Arts, 2015)Isa sa mga kalakaran sa kasalukuyan sa mga gawaing panturismo ang pambigay ng malaking tuon sa kultura at kapaligiran. Hindi na nga sapat ang simpleng pagbisita lamang ng mga turista sa isang lugar. Ang pagiging turista ... -
Potential α-amylase and α-glucosidase inhibitory activities of bioactive fractions from calamansi (Citrofortunella microcarpa) peels
(2022-06)Calamansi fruits are commonly used in the Philippines and the peels are discarded as wastes. Epicarpium of calamansi peels were selected for analysis in this study in order to determine their potential in vitro inhibition ... -
Potential alpha-amylase and alpha-glucosidase inhibitory activity of bioactive fractions from alugbati (Basella alba) leaves
(2022-06)This study evaluated the potential in vitro inhibitory activity of <em>Basella alba</em> leaves against enzyme markers of diabetes mellitus, α-amylase, and α-glucosidase. The dried plant sample was ground into fine powder, ... -
Bioactive components from cucamelon (Melothria scabra) with potential α-amylase and α-glucosidase inhibitory activity
(2022-07)Cucamelons (<em>Melothria scabra</em>) are found growing in the wild in the Philippines. The lack of available literature regarding the plant species prompted to conduct of this study. This study aimed to extract and ... -
Antibacterial activity of balloon vine (Cardiospermum halicacabum L.) leaf and fruit crude extracts, and their combination against Staphylococcus aureus
(2022-08)<em>Staphylococcus aureus</em> the leading cause of bacterial infections in hospitals and communities such as abscesses (boils), furuncles, and cellulitis is a major pathogen of increasing importance due to the rise in ...
