College of Arts and Sciences: Recent submissions
Now showing items 241-260 of 506
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A content analysis on Youtube’s selected music videos
(2015-03)This study is a content analysis on YouTube’s selected music videos. It aimed to focus on the selected music videos in YouTube entitled “Somebody that I Used to Know”(2011), namely by Gotye featuring Kimbra which is the ... -
Perceived effectiveness of campaign medium on present-day elections among selected residents of the Municipality of Anilao
(2014)This research aimed to determine the perceived effectiveness of the campaign media used in present-day elections among selected resident voters of the Municipality of Anilao. The study made use of a descriptive research ... -
Characteristics of TV and radio broadcasters as perceived by their followers
(2015-06)Nowadays, people rely on the media when it comes to updating what is the recent happening in the society. People mostly watch TV to gather national news, and mostly listens to radio for local news, because some of the ... -
Medicinal and phytochemical properties of selected herbal plants in Central China and Western Visayas, Philippines
(United Federation of Fil-Am Educators, Inc., 2021-11)This investigation was conducted to evaluate the medicinal and phytochemical properties of four selected herbal plants: <em>Andrographis paniculata, Cassia obtusifolia, Leonurus japonicus</em> and <em>Pueraria lobata</em> ... -
Diversity of prokaryotic microbiota in Iloilo River, Iloilo Province, Philippines through partial 16S rRNA gene sequence analysis
(HARD Publishing Company, 2023-02)Rivers are vital components of the biosphere and an excellent habitat for many of the Earth’s organisms. The prime focus of this study is the Iloilo River located in the City of Iloilo, Panay Island, Philippines. It is ... -
A day in the life of Loida Malabanan: A content analysis of the 2013 independent film "Ekstra" (The Bit Player)
(2019-04)“Ekstra” or The Bit Player is a 2013 Independent Film directed by Jeffrey Jeturian which showcases the life of Loida Malabanan as she enters the world of a bit player or popularly known as “Ekstra” in the Philippine movie ... -
Once upon a time: A survey on the film elements in Walt Disney movies that have influenced the viewing decisions of selected students of the College of Arts and Sciences for school year 2015-2016
(2016-03)This Descriptive Research was conducted to find out what film elements in Walt Disney movies have influenced the viewing decision of selected College o f Arts and Sciences students of Central Philippine University for ... -
Portrayals of Marcos: A comparative analysis of Batas Militar and Alaala (A Martial Law Special)
(2018-04)A content analysis of two documentaries, Batas Militar and Alaala: A Martial Law Special, was done to explore how media portrayed Ferdinand Marcos. This study identified if there are the similarities and differences of ... -
Motion pictures, in retrospect: An analysis of Filipino films
(2017-04)This is a descriptive study to identify some of the technical changes in selected Filipino films through time. The films in this study cover six decades and these are: “Biyaya ng Lupa” (Blessings of the Land), 1959 by ... -
Strong family ties and tradition: Coke Philippines TV ads through the years
(2017-04)This is an analytical research study designed to recognize the timeline of Coca-Cola Philippines television advertisements. Specifically, the study answered the following objectives: (1) select old and new Coca-Cola ... -
Asian sidekicks in Marvel Cinematic Universe (MCU) and Detective Comics Extended Universe (DCEU) films
(2018-04)The main purpose of this study was to determine how Asian roles and characters are portrayed in two of the Hollywood’s character-based entertainment universes; Marvel Cinematic Universe (MCU) and Detective Comics Extended ... -
"The idea behind the mask": A content analysis of the film V for Vendetta
(2015-03)V for Vendetta is a dystopian thriller directed by James McTeigue, starring Hugo Weaving (The Matrix, The Lord of the Rings) and Natalie Portman (Star Wars, Leon: The Professional). It is based on a graphic novel series ... -
Online news or printed newspaper? A comparative study on the reading preferences of two selected age groups
(2017-04)The advancement of the technology has cultivated the growth in the news media in these recent years, hence it has somehow served as a tool to motivate the news media to change in order to adapt to this transformation in ... -
Conceptualization and appraisal of an electronic poster on anti-air pollution in Iloilo City
(2016-11)This study reported the procedure involved in the conceptualization and appraisal of an electronic poster on Anti-air pollution in Iloilo City. The study was conducted to determine the merits of the conceptualized and ... -
Character analysis of ABS-CBN telenovela “Rubi”
(2012-10)This study analysed the character of Rubi and how she manifested her portrayal as a protagonist and antagonist. The study determined the values shown in this telenovela like family, culture and social values. It shows the ... -
TV networks producing the most reliable news as perceived by adults from Brgy. La Furtuna, Barotac Viejo, Iloilo
(2017-04)This study aimed at the determining the most reliable news as perceived by adults from Brgy. La Furtuna, Barotac Viejo. The study was anchored on Uses and Gratification wherein the approach is central focus on active ... -
Perceptions of mass communication students of Central Philippine University on weight loss advertisement
(2012-03)The study identified the Perceptions of Mass Communication students of Central Philippine University on Weight Loss Advertisements. The researcher made use of descriptive survey design to identify the perceptions of the ... -
Perception of parents on the influence of television in their children’s behavior
(2019-04)This study was conducted to determine the perception of parents on the subconscious influence of television in their children’s behavior. Specifically, this study analyzed how persuasive television media can be to a child’s ... -
What went wrong: An analysis on the actions taken by the media in Mendoza’s case documentary
(2017-04)This study was conducted to determine the actions and practices taken by the media during the hostage taking of Senior Police Inspector Rolando Mendoza at Quirino Grandstand, Luneta Park on August 23, 2010 while looking ... -
Radio listening habits among public high school students in rural and urban areas and their attitude toward the programs
(2019-04)This descriptive study conducted during the Second Semester SY 2018-2019 aimed to determine the radio listening habits and reasons for listening of 100 public high school students. The study used convenience sampling in ...
