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Now showing items 261-270 of 417
Online news or printed newspaper? A comparative study on the reading preferences of two selected age groups
(2017-04)
The advancement of the technology has cultivated the growth in the news media in these recent years, hence it has somehow served as a tool to motivate the news media to change in order to adapt to this transformation in ...
Character analysis of ABS-CBN telenovela “Rubi”
(2012-10)
This study analysed the character of Rubi and how she manifested her portrayal as a protagonist and antagonist. The study determined the values shown in this telenovela like family, culture and social values. It shows the ...
Inflicting or not? The level of effectiveness of product placements in affecting the credibility of news programs as perceived by radio listeners of Maasin, Iloilo
(2018-04)
This study aimed to determine the level of effectiveness as to how product placements affects the credibility of news programs through the perception of AM Radio listeners of the municipality of Maasin in the province of ...
Self improvement on public communication skills as perceived by theater artists
(2017-10)
This research study was designed to determine the self perception of theater artists from Iloilo Prima Galaw in the improvement of their public communication skill after joining theater. Specifically, the study answered ...
Diversity of prokaryotic microbiota in Iloilo River, Iloilo Province, Philippines through partial 16S rRNA gene sequence analysis
(HARD Publishing Company, 2023-02)
Rivers are vital components of the biosphere and an excellent habitat for many of the Earth’s organisms. The prime focus of this study is the Iloilo River located in the City of Iloilo, Panay Island, Philippines. It is ...
Ang mga kabundukan ng Aklan at Antique sa pagbabalangkas ng programang panturismo
(National Commission for Culture and the Arts, 2015)
Isa sa mga kalakaran sa kasalukuyan sa mga gawaing panturismo ang pambigay ng malaking tuon sa kultura at kapaligiran. Hindi na nga sapat ang simpleng pagbisita lamang ng mga turista sa isang lugar. Ang pagiging turista ...
Medicinal and phytochemical properties of selected herbal plants in Central China and Western Visayas, Philippines
(United Federation of Fil-Am Educators, Inc., 2021-11)
This investigation was conducted to evaluate the medicinal and phytochemical properties of four selected herbal plants: Andrographis paniculata, Cassia obtusifolia, Leonurus japonicus and Pueraria lobata found in both Central China and Western Visayas, Philippines. Mixed method research design was employed, the quantitative on herbals' descriptions and phytochemical analysis, while qualitative on interview of traditional healers. The herbals were identified and authenticated by the research team. The phytochemical analyses used the methods: Extraction of plant parts, Thin Layer Chromatography, UV identification and High-Performance Liquid Chromatography. The bioactive compounds diterpenoid dehydroangropholide in A. paniculata supports the claim of local healers to treat stomach ache and diabetes; the terpenoid orange cassia and chrysophanol in C. obtusifolia seeds supports the treatment for ulcer, hepatitis or liver associated ailment, ringworm, scabies and psoriasis; the alkaloid leonurine hydrochloride in L. japonicus leaves supports the healing practices in treating menstrual disorders and fever; and the flavonoid puerarin in P. lobata tubers supports the claim of traditional healers in regulating menstruation, diuresis, fever and promotes blood circulation. Most healing practices in both study areas have scientific explanations....
Are mass media practitioners not true professionals? A study on mass communications students' perception towards licensure examination
(2014-03)
This is an exploratory research study designed to determine the perception of 4th year Mass Communication students of Central Philippine University and West Visayas State University in Iloilo City during the Second Semester ...
Films that framed a regime: A comparative analysis of films A Dangerous Life (1988) and Aparisyon (2012)
(2018-04)
This study is a comparative analysis on films A Dangerous Life (1988) and Aparisyon (2012) on how life was depicted during the Marcos Regime in each film. Specifically, the study answered the following objectives: (1) To ...
Effectiveness of TV advertisement jingles towards product recall as perceived by the college students of Central Philippine University
(2014-03)
This study aimed at the analysis of the effectiveness of TV advertisement jingles towards product recall as perceived by AB English and AB Mass Communication students of Central Philippine University. The study was anchored ...