A study of the public relations activities of SUCs and DECS-supervised colleges in Western Visayas

Abstract

This study was designed primarily to determine whether there was a gap between the perceived and the preferred extent of use of public relations activities of key officials of SUCs and DECS-supervised government colleges in Western Visayas. These activities were for four purposes: information, promotion, correction, and interpretation. More specifically, this study sought answers to the following questions: 1. Are there gaps between the perceived and preferred extent of use of public relations activities of the key officials? 2. Are there significant differences between the perceived and preferred extent of use of activities of key officials on the four purposes of public relations of state-supported institutions of higher in Western Visayas? 3. Are there significant variations in the perceived/preferred extent of use of public relations activities of key officials, when these were grouped according to: 3.1 type of school 3.2 program thrust 3.3 province 3.4 educational qualification 3.5 number of years of experience 3.6 type of position 4. Are the perceptions/preferences of extent of use of public relations activities of key officials related to the selected institutional variables? (e.g. type of school, program thrust, and provinces where the colleges are located) 5. Are the perceptions/preferences of extent of use of public relations activities of key officials related to personal variables, when these are taken altogether? 6. How much of the variations in perceived/preferred extent of use of public relations activities of key officials can be attributed to the combined influence of personal variables?