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The college Facebook experience: A comparative study on the perception of friendship quality developed in Facebook and face-to-face interaction
(2014-03)
This is a descriptive study designed to determine friendship quality developed online through Facebook and face-to-face as perceived by AB Mass Communication students of Central Philippine University, Iloilo City specifically ...
Headlines from radio and newspaper: A survey on the preference of selected residents of San Juan, Molo, Iloilo City
(2016-03)
This study aimed to compare the preference of selected residents of Zone 3, Brgy. San Juan, Molo, Iloilo City on the headlines from radio and newspaper. Specifically, the study answered the following objectives (1) determine ...
To dub or not to dub? - llonggo senior high school students’ viewing preferences of Korean dramas
(2019-03)
This study aimed to determine whether students from two Senior High Schools in Iloilo City preferred to view Korean dramas with English-subtitles or those dubbed in Tagalog. Specifically, the following objectives were ...
Getting to know the Visayan aswang: An analysis of three aswang-themed films
(2016-03)
This is a descriptive study designed to get to know the Visayan aswang as depicted in three Filipino films, namely: “Tiktik: The Aswang Chronicles,” “Yanggaw ” and “Corazon: Ang Unang Aswang.”
Data were gathered through ...
Traditional or new media: The credibility of usage in obtaining news information
(2019-04)
This study aimed to determine the credibility between traditional and new media in obtaining news information. Specifically, this analyzed the students’ preference and reasons for choosing their source of information. The ...
The effects of exposure to social media in the school performance of grades 3 to 6 pupils of Children’s Integrated School of Alta Tierra
(2017-03)
This study aimed at the effects of social media in the school performance of pupils grades 3 to 6 of Children’s Integrated School of Alta Tierra during academic year 2016-2017. The study was anchored on the Cultivation ...
Radio-active: A study on the role of radio in the 21st century
(2019-04)
This study aimed to determine the role of radio in the 21st century. Specifically, this study used the one-shot survey method to determine if radio was still a key player in terms of communication and information gathering, ...
A comparative study of the role of women in society as portrayed in selected local and international films of 2014
(2016-03)
This study is an analysis of women’s role in society as portrayed in selected local and international films of 2014. It was conducted to determine the roles of women and their significance in society. Specifically, the ...
Are mass media practitioners not true professionals? A study on mass communications students' perception towards licensure examination
(2014-03)
This is an exploratory research study designed to determine the perception of 4th year Mass Communication students of Central Philippine University and West Visayas State University in Iloilo City during the Second Semester ...
Effectiveness of TV advertisement jingles towards product recall as perceived by the college students of Central Philippine University
(2014-03)
This study aimed at the analysis of the effectiveness of TV advertisement jingles towards product recall as perceived by AB English and AB Mass Communication students of Central Philippine University. The study was anchored ...