Bachelor of Science in Business Administration
Recent Submissions
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Student satisfaction of the service quality in a private higher education institution
(Central Philippine University, 2024-06)Service quality plays a vital role in the success of higher education sector. Given the growing importance of student perceptions of higher education establishments and services, in order to meet the expectations and needs ... -
Perceived use of digital marketing and customer engagement among micro-restaurants in Jaro Iloilo City
(Central Philippine University, 2023-12)This study, which aimed to determine the perceived use of digital marketing among micro-restaurants which includes the specified data in terms of sex, marital status and employment status. The respondents in the study were ... -
The influence of financial literacy on online purchasing decisions among the Business Administration students amidst COVID-19 pandemic
(2022-06)This study determined the influence of financial literacy on online purchasing decisions among the business administration students amidst COVID-19 pandemic. The study further examined if there were significant differences ... -
Difficulties encountered by students in a private higher education institution at Iloilo City in attending online classes
(2022-06)This research study was carried out to determine the difficulties students at a Private Higher Education Institution face when attending online classes. During the COVID-19 epidemic, which caused unprecedented disruption ...




