Green supply chain initiatives and sustainable performance: A case study of Darlings’ Milktea Shop in Iloilo

Abstract

This paper determines the green supply chain initiatives being implemented by Darlings’ Milk Tea Shop and its influence on the sustainable performance of its business. Data were collected, transcribed, coded, and categorized to capture emerging themes. The research findings showed that eco-design and reverse logistic were the two highlighted GSCM initiatives that are being implemented by the business while there are still many factors in green purchasing that need to be considered. The findings of the study, however, are not universally applicable across different sectors. Hence, future research in multiple case study analysis and in different industrial contexts is recommended to provide generalization of the findings.