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Effectiveness of TV advertisement jingles towards product recall as perceived by the college students of Central Philippine University
(2014-03)
This study aimed at the analysis of the effectiveness of TV advertisement jingles towards product recall as perceived by AB English and AB Mass Communication students of Central Philippine University. The study was anchored ...
Get that thing on me: A content analysis on the existing vulgar language in selected rap songs
(2014-03)
Using the descriptive method, this study focused on analyzing the vulgarity in the lyrics of rap songs; specifically, it classified the vulgar language in the lyrics of the selected rap songs into three terms: violent/violence, ...
A content analysis on Central Philippine University’s recruitment tools
(2014-03)
This study aimed to define and identify the recruitment tools of Central Philippine University on the grounds of the importance of marketing research such as the employment of recruitment tools. The university is currently ...
Library or Google: A study on the information source preference of CPU Social Science students
(2016-03)
This study is aimed to determine the preferences of CPU Social Sciences students between Library and Google and the factors that affect their choice of information source. Specifically, the following objectives were answered ...
A content analysis of ‘Friends' : Figuring the relative importance of elements in the success of a sitcom
(2016-03)
The study is a structural analysis of the season one episodes of the TV series FRIENDS (1994-2004) created by David Crane and Marta Kauffman. This study was conducted based on Adaptive Structuration Theory formulated by ...
The hero soldier: Portrayals of soldiers in Filipino war films
(2019-03)
In Greek mythology, heroes were either demigods or mortals favored by certain gods and goddesses who performed great deeds for humanity and overcame adversity on epic journeys. Nowadays, heroes are becoming more generic ...
Facebook: Its advantages and disadvantages as perceived by teenagers
(2016-03)
This study determined the advantages and disadvantages of Facebook as perceived by the students under the Department of Languages, Mass Communication and Humanities of Central Philippine University, Jaro, Iloilo City. ...
The social responsibility of local AM radio dramas: Perception of selected Sicogon Island residents
(2016-03)
This is an explanatory research study designed to determine the perception of the selected Sicogon Island residents about the social responsibility on local AM radio dramas here in Iloilo Province. Specifically the study ...
A descriptive study of GMA 7 talk show “Startalk”
(2014-03)
This study focused on the analysis of the talk show “Startalk” of GMA 7 national TV channel. Specifically, this study analyzed the talk show on the following criteria: for content: orientation, topic, and values; for hosts: ...
Survey on the perception of Mass Communication students on what makes a movie trailer interesting
(2016-03)
This research study was designed to determine the perception of students on factors associated on what makes a movie trailer interesting. Specifically, the study answered the following objectives (1) determine the demographic ...