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Effectiveness of TV advertisement jingles towards product recall as perceived by the college students of Central Philippine University
(2014-03)
This study aimed at the analysis of the effectiveness of TV advertisement jingles towards product recall as perceived by AB English and AB Mass Communication students of Central Philippine University. The study was anchored ...
Library or Google: A study on the information source preference of CPU Social Science students
(2016-03)
This study is aimed to determine the preferences of CPU Social Sciences students between Library and Google and the factors that affect their choice of information source. Specifically, the following objectives were answered ...
Significance of radio as a source of information and entertainment to education students of Central Philippine University
(2019-03)
The study was conducted to determine the significance of radio as a source of information and entertainment among the 3rd year and 4th year education students of Central Philippine University. Among 100 prospective ...
Survey on the perception of Mass Communication students on what makes a movie trailer interesting
(2016-03)
This research study was designed to determine the perception of students on factors associated on what makes a movie trailer interesting. Specifically, the study answered the following objectives (1) determine the demographic ...
A survey of the knowledge of Shakespeare and his works among software engineering students of Central Philippine University
(2014-03)
This study aimed to determine knowledge of Shakespeare and his works among fourth year and fifth year Software Engineering students in Central Philippine University. It also investigated the demographic features and the ...