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Building market dominance through brand and brand communication strategies: A case of CR Sanjiu in Shenzhen, China
The study was conducted to analyze how a leading pharmaceutical company in Shenzhen, China achieved market dominance brand and brand communication strategies. To investigate how company employ effective brand communication ...
Determinants of faculty engagement in private higher education institutions in Roxas City: Inputs to an institutional faculty development plan
Engagement is fostered by time and commitment, by educating, inspiring leaders and undertaking social interactions to transform the institutions to become competitive. This is an exploratory-inferential study. It utilized ...
A 5-year analysis of the business performance of DTI assisted Micro, Small and Medium Enterprises (MSMEs) in Negros Occidental
The role of the micro, small and medium enterprises (MSMEs) is very evident in nation building. There is a wide recognition that MSMEs play a crucial role in the economic growth and industrial expansion of developed and ...