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Business model adopted by Filipino-Chinese associations in Iloilo City: Impact to the economic development of its members and of the locality
This sequential mixed method study examined the business models of the Filipino-Chinese associations in Iloilo City and its impact on the economic development of the members and the locality. The primary data collection ...
Building market dominance through brand and brand communication strategies: A case of CR Sanjiu in Shenzhen, China
The study was conducted to analyze how a leading pharmaceutical company in Shenzhen, China achieved market dominance brand and brand communication strategies. To investigate how company employ effective brand communication ...
Turnover intention of technical staff in Guangdong Cable TV Network Co., LTD. (GDCATV)
This study focused on the turnover intention: people and enterprise. People are the technical staff; the enterprise is the GDCATV. Both are affected by the big environment and small background. The big environment is the ...