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Gaining customer loyalty: Influences of restaurant performance at Smallville in Iloilo City
(2015)
This study was anchored on Leaky Bucket Theory originally attributed to Dowling and Uncles (1997), Ehrenberg, which assumed that many marketing strategies seem to be designed to replace “disloyal” customers who leak away ...
The native hito: A study on the marketability of native catfish in restaurants in Jaro, Iloilo City
(2001)
The Asian catfish (clarias macrosephalous) lost its way in the market and waters of Iloilo when the imported catfish was introduced in the country. The most prominent of which was the African catfish, which is currently ...