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Building market dominance through brand and brand communication strategies: A case of CR Sanjiu in Shenzhen, China
The study was conducted to analyze how a leading pharmaceutical company in Shenzhen, China achieved market dominance brand and brand communication strategies. To investigate how company employ effective brand communication ...
A value chain analysis of the animal feed industry in the Province of Iloilo
The study was conducted to analyze the value chain of animal feed industry in the province of Iloilo and to identify the barriers to its growth and competitiveness. The respondents were the seven registered feed manufacturers ...
Rice value chain analysis of the Province of Iloilo
This study was conducted to analyze the Rice Value Chain of the Province of Iloilo. Specifically, the study aimed to: 1) trace the rice value chain and identify the significant roles of the value chain actors; 2) to determine ...
Determinants of faculty engagement in private higher education institutions in Roxas City: Inputs to an institutional faculty development plan
Engagement is fostered by time and commitment, by educating, inspiring leaders and undertaking social interactions to transform the institutions to become competitive. This is an exploratory-inferential study. It utilized ...
A 5-year analysis of the business performance of DTI assisted Micro, Small and Medium Enterprises (MSMEs) in Negros Occidental
The role of the micro, small and medium enterprises (MSMEs) is very evident in nation building. There is a wide recognition that MSMEs play a crucial role in the economic growth and industrial expansion of developed and ...