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Building market dominance through brand and brand communication strategies: A case of CR Sanjiu in Shenzhen, China 

Li, Longfei (2017)
The study was conducted to analyze how a leading pharmaceutical company in Shenzhen, China achieved market dominance brand and brand communication strategies. To investigate how company employ effective brand communication ...
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A value chain analysis of the animal feed industry in the Province of Iloilo 

Martinez, Ma. Teresa Abulencia (2003)
The study was conducted to analyze the value chain of animal feed industry in the province of Iloilo and to identify the barriers to its growth and competitiveness. The respondents were the seven registered feed manufacturers ...
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Rice value chain analysis of the Province of Iloilo 

Lozada, Ian Jade E.; Manguito, Dante G. (2016)
This study was conducted to analyze the Rice Value Chain of the Province of Iloilo. Specifically, the study aimed to: 1) trace the rice value chain and identify the significant roles of the value chain actors; 2) to determine ...
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A 5-year analysis of the business performance of DTI assisted Micro, Small and Medium Enterprises (MSMEs) in Negros Occidental 

Amihan, Romel L. (2013)
The role of the micro, small and medium enterprises (MSMEs) is very evident in nation building. There is a wide recognition that MSMEs play a crucial role in the economic growth and industrial expansion of developed and ...
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Determinants of faculty engagement in private higher education institutions in Roxas City: Inputs to an institutional faculty development plan 

Arcega, Ian B. (2017)
Engagement is fostered by time and commitment, by educating, inspiring leaders and undertaking social interactions to transform the institutions to become competitive. This is an exploratory-inferential study. It utilized ...
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College students’ expectations and experiences of business office services at higher education institution in Iloilo City: A customer satisfaction analysis 

Cenal, Ronaliza M. (2023-01)
The study determined the expectations, experiences, and satisfaction dissatisfaction with the business office services of college students in Higher Education Institution. Descriptive- correlation method was used and there ...

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AuthorAmihan, Romel L. (1)Arcega, Ian B. (1)Cenal, Ronaliza M. (1)Li, Longfei (1)Lozada, Ian Jade E. (1)... View MoreAdviser
Penetrante, Mary O’ T. (6)
Defense Panel ChairCrucero, Teresita E. (4)David, Fely P. (1)Hernandez, Carmen N. (1)Defense Panel MemberDusaran, Reynaldo N. (2)Monsole, Gilda C. (2)Arguelles, Jessor S. (1)Belonio, Salvacion H. (1)Bogacia, Florence P. (1)... View MoreSubjectIloilo (3)Philippines--Iloilo (2)Value chain analysis (2)Branding (Marketing) (1)Business enterprises (1)... View MoreDate Issued2020 - 2023 (1)2010 - 2019 (4)2003 - 2009 (1)TypeDissertation (3)Special paper (3)Has File(s)Yes (6)
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Contact Us | Send Feedback | https://creativecommons.org/licenses/by/4.0/ Logo by HLL
Central Philippine University © 2025
Managed by 
Henry Luce III LibraryHenry Luce III Library