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A content analysis on Youtube’s selected music videos
(2015-03)
This study is a content analysis on YouTube’s selected music videos. It aimed to focus on the selected music videos in YouTube entitled “Somebody that I Used to Know”(2011), namely by Gotye featuring Kimbra which is the ...
Asian sidekicks in Marvel Cinematic Universe (MCU) and Detective Comics Extended Universe (DCEU) films
(2018-04)
The main purpose of this study was to determine how Asian roles and characters are portrayed in two of the Hollywood’s character-based entertainment universes; Marvel Cinematic Universe (MCU) and Detective Comics Extended ...
"The idea behind the mask": A content analysis of the film V for Vendetta
(2015-03)
V for Vendetta is a dystopian thriller directed by James McTeigue, starring Hugo Weaving (The Matrix, The Lord of the Rings) and Natalie Portman (Star Wars, Leon: The Professional). It is based on a graphic novel series ...
A content analysis of ‘Friends' : Figuring the relative importance of elements in the success of a sitcom
(2016-03)
The study is a structural analysis of the season one episodes of the TV series FRIENDS (1994-2004) created by David Crane and Marta Kauffman. This study was conducted based on Adaptive Structuration Theory formulated by ...
Films that framed a regime: A comparative analysis of films A Dangerous Life (1988) and Aparisyon (2012)
(2018-04)
This study is a comparative analysis on films A Dangerous Life (1988) and Aparisyon (2012) on how life was depicted during the Marcos Regime in each film. Specifically, the study answered the following objectives: (1) To ...
A study of the character portrayal of the characters of Sesame Street and Batibot: Analysis of the educational value of these programs
(2016-03)
This study aimed to conduct an analysis on the main characters of Sesame Street and Batibot in terms of character portrayal and different approaches of the two ETV programs. Content analysis has been used in conducting ...
The unique features of president Rodrigo Duterte’s public statements: An impact assessment
(2017-04)
This study was conducted to assess the impact of the unique features of President Rodrigo Duterte’s public statements on issues that made controversy during the 2016 Philippine Presidential Elections: Papal visit in the ...
Amidst the killing season: How Philippine broadsheets frame the war on drugs of the Duterte administration
(2019-04)
The study was conducted to determine how the two major Philippine broadsheets framed the War on Drugs (WOD) of the Duterte Administration in their respective editorial sections from July to September 2016. Specifically it ...
Get that thing on me: A content analysis on the existing vulgar language in selected rap songs
(2014-03)
Using the descriptive method, this study focused on analyzing the vulgarity in the lyrics of rap songs; specifically, it classified the vulgar language in the lyrics of the selected rap songs into three terms: violent/violence, ...
A content analysis on Central Philippine University’s recruitment tools
(2014-03)
This study aimed to define and identify the recruitment tools of Central Philippine University on the grounds of the importance of marketing research such as the employment of recruitment tools. The university is currently ...