The study identified the Perceptions of Mass Communication students of Central Philippine University on Weight Loss Advertisements. The researcher made use of descriptive survey design to identify the perceptions of the ...

This study is a content analysis on YouTube’s selected music videos. It aimed to focus on the selected music videos in YouTube entitled “Somebody that I Used to Know”(2011), namely by Gotye featuring Kimbra which is the ...

This research study was designed to determine the self perception of theater artists from Iloilo Prima Galaw in the improvement of their public communication skill after joining theater. Specifically, the study answered ...

The study was conducted to know the portrayal of the children in Joey Velasco’s "Sa Kambas ng Lipunan,” in terms of age, gender, educational background, values and problems presented in the video. Descriptive analysis was ...

This study investigated the influence of new media in reading participation among college students with the questionnaire answered by 204 respondents of Central Philippine University. The collected data from the Henry Luce ...

This study analyzed how women were portrayed in the Cinderella (1950) and Cinderella (2015) films. Specifically, it answered the following questions: 1) how were women portrayed in terms of physical appearance and ...

This study is a content analysis of Figurative Language and Themes in the Book of Psalms. Specifically, it identified the following: figurative language in the Book of Psalms and their meanings; commonly used figures of ...

This study aimed to determine whether students from two Senior High Schools in Iloilo City preferred to view Korean dramas with English-subtitles or those dubbed in Tagalog. Specifically, the following objectives were ...

This study aimed to determine the credibility between traditional and new media in obtaining news information. Specifically, this analyzed the students’ preference and reasons for choosing their source of information. The ...

This study aimed to find out the Public Speaking Anxiety (PRPSA) of the Third Year AB English and Mass Communication students at Central Philippine University. Specifically, this study aimed to determine the public speaking ...