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dc.contributor.adviserLibo-on, Rowena M.
dc.contributor.authorLampa, Ovilie R.
dc.coverage.spatialIloiloen_US
dc.coverage.spatialJaroen
dc.date.accessioned2021-02-06T02:09:30Z
dc.date.available2021-02-06T02:09:30Z
dc.date.issued2001
dc.identifier.citationLampa, O. R. (2001). The native hito: A study on the marketability of native catfish in restaurants in Jaro, Iloilo City (Unpublished master special paper). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/211
dc.descriptionAbstract onlyen_US
dc.description.abstractThe Asian catfish (clarias macrosephalous) lost its way in the market and waters of Iloilo when the imported catfish was introduced in the country. The most prominent of which was the African catfish, which is currently sold in the market. The provincial government of Iloilo and the Southeast Asian Fisheries Development Center (SEAFDEC) created the Native Catfish Rehabilitation Project to bring the native catfish back to the farms and rivers of Iloilo. The study was conducted to determine the marketability of native catfish in restaurants in Jaro, Iloilo City. The one shot survey was used in the study. A preconstructed questionnaire was given to the participants of the study. The participants were either the manager or owner of the DTI and non-DTI registered restaurants in Jaro. The result of the survey revealed that there is a demand for native catfish in restaurants in Jaro. However, the respondents found the price of the native catfish expensive and may not be affordable for their clients. Recommendations for research in this area of study center on the cost and supply management, including the joint efforts of individuals in bringing back the native hito.en_US
dc.format.extentiii, 40 leavesen_US
dc.language.isoenen_US
dc.subject.ddcGSL Theses 650.072 L195en_US
dc.subject.lcshCatfishesen_US
dc.subject.lcshMarket surveysen_US
dc.subject.lcshMarketingen_US
dc.subject.lcshRestaurantsen_US
dc.subject.lcshPhilippines--Iloilo--Jaroen
dc.titleThe native hito: A study on the marketability of native catfish in restaurants in Jaro, Iloilo Cityen_US
dc.typeSpecial paperen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairDavid, Fely P.
dc.contributor.departmentSchool of Graduate Studiesen_US
dc.description.degreeMaster in Business Administrationen_US
local.subject.scientificnameClarias macrocephalusen_US


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