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dc.contributor.adviserSansing, Aquiles S.
dc.contributor.authorPadama, Tamsyn Lyka
dc.coverage.spatialIloiloen_US
dc.date.accessioned2021-10-25T03:32:05Z
dc.date.available2021-10-25T03:32:05Z
dc.date.issued2014
dc.identifier.citationPadama, T. L. (2014). Customer relationship management practices among computer retail businesses in Iloilo City (Unpublished Master’s special paper). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/1606
dc.descriptionAbstract onlyen_US
dc.description.abstractThis Special Paper is a study of the Customer Relationship Management practices among computer retail businesses in Iloilo City. This study focused on the effectiveness of Customer Relationship Management Practices in the growth of a business. The purpose of this study was to explore major issues related to CRM implementation. The objective of the study was to describe the Customer Relationship Management Practices among computer retail businesses in Iloilo City. Specifically, it aimed to describe the profile of the respondent in terms of age, sex, educational attainment, and tenure in the industry; describe the human relations aspect in CRM practices; describe the marketing aspect in CRM practice; describe the manufacturing or operations aspect in CRM practice; describe the information systems aspect in CRM practice; and determine whether there was a significant relationship between CRM practice and the profile of the respondents. The customer relationship management model was used to develop a complete CRM perspective. It helped understand customer behaviors and delivered long-term relationships. Descriptive-correlation method was used to describe the present situation and investigate the relationship between variables. Data were gathered using a non-attributed copyright questionnaire adapted from Priyanka Kumari published December 7, 2010. The research population involved in the study was the managers of the computer businesses in Iloilo City. The total number of respondents was 29. Complete enumeration was used to collect the data. Findings of the study showed that the respondents were mainly composed of male and were middle-aged adults. Majority were college graduates and have been with the computer industry for less than 10 years. Managers of the computer businesses strongly agree that their business establishment practice good CRM by providing excellent human relations, implementing good marketing strategies, operating well, and maintaining information systems. However, there was no significant relationship in the practice of CRM when the respondents were classified according to (a) age, (b) sex, (c) educational attainment, (d) tenure in the industry.en_US
dc.format.extent54 leavesen_US
dc.language.isoenen_US
dc.subject.ddcGSL Theses 650.072 P13en_US
dc.subject.lcshBusiness enterprisesen_US
dc.subject.lcshChain storesen_US
dc.subject.lcshComputer storesen_US
dc.subject.lcshCustomer relationsen_US
dc.subject.lcshCustomer relations--Managementen_US
dc.subject.lcshComputer stores--Managementen_US
dc.subject.lcshRetail tradeen_US
dc.subject.lcshConsumersen_US
dc.subject.lcshPhilippines--Iloiloen_US
dc.titleCustomer relationship management practices among computer retail businesses in Iloilo Cityen_US
dc.typeSpecial paperen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairCrucero, Teresita E.
dc.contributor.committeememberBogacia, Florence P.
dc.contributor.committeememberMonsole, Gilda C.
dc.contributor.departmentSchool of Graduate Studiesen_US
dc.description.degreeMaster in Business Administrationen_US
local.subjectCustomer relationship management (CRM)en_US


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