https://hdl.handle.net/20.500.12852/3213 2026-05-05T09:16:30Z https://hdl.handle.net/20.500.12852/3814 Political ads on social media: Extent of influence on the choice of presidential candidates of first-time voters among college students of private higher education institution in Iloilo City Ascura, Yhric A.; Aurelio, Megan Hilary G.; Consulta, Faye Marie B.; Giganto, Rosel A.; Layson, Nicole C.; Malijan, Sharie Lou V.; Malones, Sean Kirby G. In recent years, sects! media has made headway in many aspects of social life, including commerce, industry, education, and even politics, with extensive influence. This study examined the impacts of political ads cm social media In a political campaign on the choice of presidential candidates of first-time voters among college students in a private higher education institution in Iloilo City for the period between September and October of 2022. Students were interviewed online using a set of Google-driven survey questionnaires. Most respondents were female, Roman Catholic and psychology students In their early twenties. According to the findings, campaign platforms were the most influential political ad component, closely followed by campaign themes. Social media influencers and bloggers have the least influence. Further, respondents were most interested in themes of good governance and upliftment of the status of labor as campaign platforms, while Facebook as a social media platform is most preferred. Religion has also influenced voters' perceptions of political ads. Leni Rob redo was the dear favorite to be elected president Social media Is an effective means of carrying out political campaigns, and voters are more interested in what the candidates are campaigning for than necessarily who campaigns for them. Campaigning among the young and educated is based more on rationality. Abstract only 2022-12-01T00:00:00Z https://hdl.handle.net/20.500.12852/3812 Why first-time voters don't vote: A phenomenological study Asgar, Karren Jay G.; Arrieta, Aron P.; Babac, Daniela Grace B.; De La Cruz, Glory Fe N.; Reyes, Daniel Joshua F.; Vitug, Dorothy Belle P. As a registered voter, one should make sure to exercise his or her right to vote, as a human right- that can and will make an impact and a difference. It is one’s obligation to practice his or her right of suffrage. There is a need to look into the minds as well as the experiences of the young people to understand and give importance of political engagement such as voting during the elections. The main objective of this research study was to analyze the experiences of first-time voters from registration and the factors that contributed to their decisions for not voting in the election. The participants were eight (8) college students of Central Philippine University. The data were gathered through an online interview. The stages of data analysis by Colaizzi (1978) were used to explore and understand the phenomenological data collected. The results suggested that: (a) Prioritizing Health and Safety; (b) Conflicts, (c) Disorganized Voting System; and (d) Inconveniences are main factors considered by first-time voters why they did not vote in the recently concluded elections. Subthemes were also formulated: (a), Strict Protocols; (b) Fear of the COVID-19 Infection; (c) Family Pressured; (d) Voter’s Impatient Idealism; (e) Lengthy Lines; (f) Confusion, Chaos, and Unreliability; (g) Poor Contingency Preparedness; (h) The Haphazard Timetable; and (i) Kilometers Away are factors contributing to the participants’ decision. This study recommends that future first-time voters must be prepared for what is in store once they decide to practice their right to vote. They must get rid of the so-called “slack mentality” and come prepared with the advised essentials and preparations. It is also recommended that further studies must be done as there is limited research and literature on the subject. Abstract only 2022-12-01T00:00:00Z https://hdl.handle.net/20.500.12852/3715 Lived experiences of social media managers in utilizing the LGUs online media platforms in governance Pagnamitan, Marie Joan Vera S.; Baculi, Alexander; Bernil, Grace D.; Mainar, Thara Danielle J.; Superio, Afreka R. This study explores the experiences of social media managers working with local government units (LGUs) in Santa Barbara, Zarraga, New Lucena, Leganes, Mina, and Janiuay, all of which have received the Seal of Good Governance. The qualitative research design focuses on understanding the participants’ roles, challenges, and rewards in the context of their work with the local government. The participants were selected based on their involvement with municipalities recognized for good governance, ensuring that they had relevant insights into the effective use of social media in government communication. A semi-structured face-to-face interview lasting 45 minutes was conducted with follow-up questions to allow for deeper exploration of their experiences. Key findings of the study highlight the vital role social media managers play in creating content, engaging with audiences, and implementing policies, all while navigating the complexities of digital communication. Despite the importance of their role, they face significant challenges such as managing work pressures, time constraints, stress, handling negative feedback, and balancing their personal lives with job demands. Nevertheless, many social media managers expressed that their work is rewarding, particularly when it fosters meaningful communication between the government and the community. This emphasizes the potential for social media to enhance transparency, citizen engagement, and public trust in government operations. Abstract only 2025-05-01T00:00:00Z https://hdl.handle.net/20.500.12852/3708 Disaster risk reduction and management: A case of a Coastal Municipality in Iloilo Province Caromay, Renerio Jr.; Alejano, Sheilron Rose; Fuentes, Kimberlie; Gabayeron, Charles Allee; Pudadera, Julliana Marie; Umangayon, Mary Jean This qualitative case study investigates the disaster risk reduction and management(DRRM) strategies of Barotac Viejo, a coastal municipality in Iloilo Province, focusing on the high-risk community of Brgy. Santiago. Using purposive sampling, 16 participants were selected: 10 residents of Barangay Santiago, 3 Municipal Disaster Risk Reduction and Management officials, and 3 Barangay Disaster Risk Reduction and Management officials. The study addresses five key questions: (1) How is the DRRM plan implemented in the municipality? (2) What support and resources are available for DRRM implementation? (3) What challenges are encountered in disaster preparedness?(4) What factors promote DRRM in the local government unit? (5) What recommendations do participants offer to improve DRRM? Findings are organized into15 themes: (1) Localized Risk Assessment and Planning, (2) Enhancing Centralized Municipal DRRM Policy Integration, (3) Integrating Livelihood Resilience and Mitigation Strategies, (4) Fostering Proactive Disaster Risk Reduction, (5) Targeted Improvements in Capacity and Infrastructure, (6) Strengthening Disaster Resilience through Coordinated Governance, (7) Local and External Assets for DRRM Implementation, (8)Navigating Community and Environmental Barriers, (9) Policy Integration and Community Capacity Building, (10) Strategic Resource Enhancement, (11) Integrated Planning and Execution, (12) Collaborative Resource Mobilization, (13) Logistical and Resource Constraints, (14) Cultivating Community Engagement, and (15) Upgrading Evacuation Facilities and Streamlining Policy Guidelines. The study highlights strengths such as localized planning and community engagement, while addressing challenges like outdated hazard maps, limited awareness, and resource shortages. Abstract only 2025-05-01T00:00:00Z