https://hdl.handle.net/20.500.12852/2428 2026-11-13T18:29:11Z https://hdl.handle.net/20.500.12852/3971 Financial socialization and literacy among student entrepreneurs in Iloilo City Solivas, Rosiebelle; Estacaan, Rovic; Barrato, Stephany; Claudio, Jorie Joy; Jabasa, Steve Laurenz This study aimed to determine the relationship between financial socialization and literacy among student entrepreneurs. Data collection was conducted in Iloilo City, Philippines from May 2024 to June 2024. The study involved the administration of survey questionnaires among 50 student entrepreneurs purposely selected to achieve the research objectives. They were classified in terms of age, sex, program, type of business, and years in business, and their financial socialization and literacy were investigated. The collected data was processed using SPSS and analyzed using the frequencies, percentages, means, standard deviations, Mann Whitney U-test, Kruskal Wallis H-test, and Spearman Rho. In this study, statistical hypothesis testing was applied, and the significance level was set at 5% to demonstrate its very crucial role in evidence. Findings indicate no significant correlation between overall financial socialization and financial literacy, suggesting that other factors may mediate the relationship between socialization and literacy, such as individual engagement, practical application, and reinforcement of learned concepts. While implicit and explicit financial socialization alone may not significantly correlate with financial literacy, a more targeted approach that addresses specific gaps and needs of student entrepreneurs could be beneficial. This might include mentorship programs, hands-on workshops, and personalized financial planning session. Abstract only 2024-06-01T00:00:00Z https://hdl.handle.net/20.500.12852/3757 Management practices among ambulant vendors in Iloilo City Chua, Tien; Dela Cruz, Ryan Vincent; Suerte, Janna Joy; Juaneza, Kevin; Carno, Esther Claudine This study investigated the management practices of ambulant vendors in Iloilo City, focusing on Henri Fayol's Classical Management Theory, the four core functions of management: planning, organizing, leading, and controlling (POLC). Utilizing a descriptive research design, the study surveyed 100 ambulant vendors selected through convenience sampling. Data were gathered using a validated, researcher-made questionnaire and analyzed using mean, percentage, frequency count, Kruskal-Wallis H Test and Mann-Whitney U Test. Results revealed that vendors moderately practiced all four management functions, with organizing being the most practiced and leading the least. Demographic factors such as age, sex, educational attainment, marital status, and years of operation showed varying influence on the vendors’ management behaviors. Despite operating informally, vendors demonstrated an intuitive application of managerial principles, shaped by experience and necessity. The findings underscore the need for capacity-building initiatives tailored to this sector, highlighting how formal management education and policy support can enhance the efficiency and sustainability of ambulant vending in urban areas. This research contributes to understanding the dynamics of informal entrepreneurship and offers practical implications for policymakers and development agencies. Abstract only 2025-03-01T00:00:00Z https://hdl.handle.net/20.500.12852/3577 Student satisfaction of the service quality in a private higher education institution Bartolo, Zharina Julienne; Catoras, Krishna T.; Jernalim, Trisha Mae S.; Lagudgud, Jan Raymond E.; Sta. Ana, Paul John S. Service quality plays a vital role in the success of higher education sector. Given the growing importance of student perceptions of higher education establishments and services, in order to meet the expectations and needs of students, universities are increasingly placing greater emphasis on this. As economic, social, and demographic changes accelerate, there is an increase in demand for quality services across various institutions. This study aims to determine the level of student satisfaction of the service quality in a private higher education institution. The respondents were three hundred thirty-three (333) students in a private higher education institution for the academic year 2023-2024. The study utilized a quantitative research design A researcher-made questionnaire, validated, and tested for reliability was used to gather the needed data. The information and data necessary for this study were collected through face-to-face. The data were statistically treated using percentage, mean, t-test, and analysis of variance (ANOVA) through the Statistical Package for Social Sciences. The findings of the study revealed that the level of the student satisfaction on service quality in a private higher education institution in terms of academic services and support services were both “Satisfied”, and in terms of service excellence was “Very Satisfied”. There were no significant differences found in the level of student satisfaction on service quality in terms of academic services, support services, and service excellence. Abstract only 2024-06-01T00:00:00Z https://hdl.handle.net/20.500.12852/3421 Perceived use of digital marketing and customer engagement among micro-restaurants in Jaro Iloilo City Calay, Arlette Lyka; Deatras, Bhea; Diacuna, Joanna Gene; Magno, Fherlene Joyce This study, which aimed to determine the perceived use of digital marketing among micro-restaurants which includes the specified data in terms of sex, marital status and employment status. The respondents in the study were 100 customers who chose to participate from the different micro-restaurants. The purposive sampling method was also used to ensure that respondents were proportionately represented. This study uses a correlational, non-experimental design on micro-restaurants in Jaro, Iloilo City, reflecting the research's objective to understand the existing relationships between customer satisfaction and the quality of food, service, and overall dining experience in micro restaurants. A survey type of questionnaire was personally handed to the respondents to gather necessary information. Findings indicate that the majority of the respondents were single female students. The findings revealed that the ranking of distribution of their respondents according to their level that digital is better than other alternatives. In general digital marketing is very helpful but less compared to the four segments mentioned in the paper. The findings also shows that the Perceived Use of Digital Marketing and Customer Engagement among Micro- Restaurants in Jaro Iloilo City in the given population are rated as " Very Useful” regardless of sex, marital status, and employment status. The study used independent samples to analyze the extent of engagement in digital marketing among respondents. Results showed no significant differences in sex and marital status. Thus, employment status in terms of customer engagement showed that there is a significant difference. Abstract only 2023-12-01T00:00:00Z