https://hdl.handle.net/20.500.12852/1381 Hospitality and tourism management 2026-04-28T13:20:09Z https://hdl.handle.net/20.500.12852/3788 Menu item popularity: A quantitative examination of customer preferences in restaurants Contador, Chiv Loela Amor G.; Cajayon, Luniel John A.; Nares, Kimberly P.; Siatan, Djan Paulo S.; Sobretodo, Ellah Marie S. This study examined customer preferences regarding menu item popularity in selected restaurants along Lopez Jaena Street, Jaro, Iloilo City. Understanding these preferences is essential for restaurant success, as factors such as food quality, service quality, atmosphere, and price influence customer satisfaction and business performance. A quantitative descriptive research design was employed, using a one-shot survey method. The participants included customers aged 18 to 59 years old dining in four selected restaurants. Quota sampling ensured a representative number of respondents per restaurant. Data were collected through a validated questionnaire structured with a five-point Likert scale to assess key preference factors. The data-gathering process involved distributing questionnaires to diners while ensuring ethical considerations such as informed consent and confidentiality. Data were processed and analyzed using SPSS, applying descriptive statistics (frequency, mean, and standard deviation) and inferential tests (ANOVA and t-tests) to determine significant differences based on demographics. Findings indicated that food quality was the most influential factor in customer preferences, followed by service quality, atmosphere, and price. Significant differences were observed across age, sex, marital status, educational attainment, income level, and visit frequency. The study concludes that understanding these factors helps restaurants tailor their offerings, enhance customer satisfaction, and contribute to sustainable business growth. Abstract only 2025-05-01T00:00:00Z https://hdl.handle.net/20.500.12852/3787 Passi City, Iloilo, as a prospective agritourism destination: Exploring involvement and livelihood adaptability among local farmers Arca, Josie Shane S.; Avanceña, Hannah Faye M.; Florentino, Sheena S.; Plomes, Deceray P.; Siva, Stephanie Nicole Q. This study explored the participation and livelihood adjustment of local farmers in Passi City, Iloilo, as part of positioning the city as an emerging agritourism destination. Engaging 300 farmers from sugarcane, rice, and pineapple sectors, the research utilized a descriptive-correlational design to assess their socio-demographic profiles, involvement in agritourism, and adaptability to challenges such as climate change, technological advancements, market conditions, and government policies. Results indicated that farmers demonstrated high levels of involvement, with slight variations across demographic categories. Middle-aged farmers, particularly those engaged in pineapple farming, showed the highest levels of participation, likely due to the visually attractive nature of pineapple farming and their accumulated experience. Government- sponsored training and seminars were found to significantly influence productivity, though accessibility to these initiatives was identified as a key challenge. In terms of adaptability, farmers displayed a strong willingness to embrace new technologies and adjust to market conditions, with pineapple farmers again exhibiting the highest adaptability. However, gaps remained in climate change preparedness and government policy responsiveness, particularly in infrastructure development. A strong positive relationship was found between involvement in agritourism and adaptability, suggesting that farmers more engaged in agritourism were also more open to adopting new practices. This highlights the importance of tailored interventions, particularly in climate resilience and infrastructure support, to fully capitalize on agritourism opportunities in Passi City. These findings offer valuable insights for future agritourism initiatives, guiding strategies to support farmers in adapting to this emerging sector. Abstract only 2025-03-01T00:00:00Z https://hdl.handle.net/20.500.12852/3786 Awareness, practices, and preservation of heritage tourism through cultural performance in secondary school in San Joaquin, Iloilo Capayan, Charles Benedict G.; Española, Vea Maxine A.; Gallano, Marjorie D.; Jolampong, Tricia Nehda M.; Magdaluyo, Reven Lex The core of heritage tourism lies within its past, its understanding, oral lore and beliefs handed down from generation to generation that still survives in the locals' daily routines and actions. This study sought to address the existing gap of La Jota San Joaquina dance by looking into its cultural awareness, practices and preservation among one hundred eighty-three (183) students of Don Felix Serra National High School. Employing descriptive-correlational methods, participants were selected according to age and sex using purposive sampling. Validated researcher made data gathering instruments were used through face to face surveys between November-December 2023. With non-parametric statistical tools employed for data analyses. The findings consistently demonstrated remarkable level of awareness, practices and preservation among the secondary students, regardless of the demographics, such as sex and age. In terms of awareness it demonstrated a high level of awareness, in the extent of practices also demonstrated high level of practices as well as in the extent of preservation. Significant differences existed in the level of awareness, extent of practices and preservation when grouped according to sex and it favored to female. However, no significant differences existed when grouped according to age. There is a high correlation and strong relationship between practices and preservation of heritage tourism while there is a negligible correlational and no significant relationship between cultural awareness and preservation of heritage tourism and between cultural awareness and practices of the respondents. Abstract only 2024-06-01T00:00:00Z https://hdl.handle.net/20.500.12852/3783 School-based cafeteria: A quantitative analysis Pacardo, Tescca Lorraine P.; Cataloctocan, Lexter P.; Sabino, Mackaylha Joy M.; Siocon, Jona Marl Grace E. This study examines the efficiency of the school-based cafeteria, with a focus on areas like food preparation, inventory management, food waste management, food storage management, and equipment. In assessing these elements, the research hoped to determine strengths and weaknesses as they existed and how to align practices in the cafeteria to meet industry standards. Results indicated that although the cafeteria has standard food safety and hygiene procedures, better standardization, technological implementation, and more organized inventory and food waste management systems are required. The research also investigates how practicum life in the cafeteria enhances the Hospitality Management student learning outcomes and fills the gap between the theoretical and actual application. Findings are used as a starting point for actionable suggestions for cafeteria personnel, hospitality management students, administrators, the academe and future researchers. The findings not only encourage operational improvements but also assist in the building of industry-specific skills for work, equipping them to perform professional duties in food service operations. Abstract only 2025-05-01T00:00:00Z