https://hdl.handle.net/20.500.12852/13 2026-11-13T23:43:56Z https://hdl.handle.net/20.500.12852/3793 Exploring international student experiences in Chinese universities: Evaluating the influence of student experience on university brand equity Chen, Mingkai; Libo-on, Rowena M. This study aims to identify the factors influencing international students' perceptions of a university's image and brand equity. An exploratory sequential mixed-methods research approach was employed, involving interviews and a primary survey. Six interviewees participated, revealing four major factors: cultural attractiveness, cost attractiveness, discrimination policy, and health and safety. Based on these factors, along with image and university brand equity, 167 responses were collected through the survey. A structural equation model was developed using SmartPLS on this data. The model tested nine hypotheses, of which five were accepted while four were not supported. It was found that cost attractiveness and anti-discrimination policies significantly impact Chinese universities' brand image and equity among international students, while cultural appeal and health and safety do not. Cost attractiveness and anti-discrimination policies should be optimized as primary strategies for developing the university's brand image. This study provides empirical evidence for universities to refine their strategies and increase their attractiveness to international students. Moreover, the findings extend the university brand equity theory by highlighting cost attractiveness and anti-discrimination policies as key drivers of international students' perceptions and university selection. Journal article 2025-08-01T00:00:00Z https://hdl.handle.net/20.500.12852/3749 Robust control strategy for intelligent connected electric vehicles facing cybersecurity threats Zhong, Zonglin; Gao, Risheng; Espina, Bibiana This study investigates robust control strategies for Intelligent Connected Electric Vehicles (ICEVs) under cybersecurity threats, with the objective of enhancing both operational safety and energy efficiency in electrified vehicular systems. The proposed framework integrates three key innovations: (1) A hierarchical control architecture combining H ∞ robust control for actuator-level resilience with adaptive Kalman filter to mitigate sensor anomalies caused by cyberattacks; (2) An energy-aware distributed control algorithm that optimizes torque distribution in heterogeneous platoons while maintaining cybersecurity constraints; (3) A novel pre-post filter mechanism for safety-critical systems that provides additional protection layers against false data injection and ECU intrusions. This study combines H ∞ control with blockchain verification for the first time to solve the problem of dynamic delay attacks in V2X communication, and proposes a distributed collaborative control architecture to address the coupling problem between malicious node identification and energy allocation in heterogeneous fleets. The response speed is 40% faster than centralized control. Experimental validation demonstrates significant improvements: Cybersecurity performance 18.7% higher penetration test scores compared to conventional systems. Energy efficiency 12.2% reduction in energy consumption for electric vehicles in mixed platoons through coordinated control. Control robustness Maintains 98.3% trajectory tracking accuracy under simulated GNSS spoofing attacks. The results establish that the proposed strategy simultaneously addresses cybersecurity vulnerabilities and operational optimization in ICEVs, providing a unified solution for next-generation vehicle safety and sustainability. Journal article 2025-09-01T00:00:00Z https://hdl.handle.net/20.500.12852/2729 How should we think about common prosperity and challenges in the context of financialization? Cui, Zhanmin; Liao, Zhihua; Luo, Yuxiao China is actively promoting common prosperity to address the contradiction of unbalanced and inadequate development. Financialization has become the backdrop for common prosperity. How understanding the changing connotations of common prosperity and the factors influencing it in this context becomes the subject of this paper. We argue that the imbalance between income from assets and labor and the new forms of value generation are the reasons why common prosperity is difficult to achieve. To justify this conclusion, this paper examines financialization from the critical perspective of the Marxist political economy, cites the financialization case in China and discusses the real and ideological challenges facing common prosperity. The paper analyzes the nature of a new form of fetishism, financialization fetishism, and introduces the concept of narrative value, thus exposing the distortion of people’s value ideology by financialization fetishism and the obscuring and erosion of labor value by the mystification of narrative value. Journal article 2023-01-01T00:00:00Z https://hdl.handle.net/20.500.12852/2084 Multidimensional performance of listed companies at the Philippine Stock Exchange Bogacia, Florence P.; Cabanda, Emilyn C. This paper investigates the multidimensional performance of the 26 listed firms in the services sector of the Philippine Stock Exchange for the period 1998-2007, using the DuPont System (financial) and the Super-Efficiency Data Envelopment Analysis. Empirical findings reveal a negative return on equity for the sector and the presence of outliers. We also found a statistically significant association between financial and technical performances of the sector. The study ends with specific managerial implications and recommendations for improving the firm’s performance and also suggests areas for future research. Book chapter 2010-10-01T00:00:00Z