https://hdl.handle.net/20.500.12852/95 2026-11-13T19:24:33Z 2026-11-13T19:24:33Z Anacan, Marjoe Karl T. https://hdl.handle.net/20.500.12852/3994 2026-10-16T08:00:30Z 2025-06-01T00:00:00Z

Stakeholders’ assessment of cultural mapping in the Province of Iloilo: Inputs to an enhanced culture and heritage program Anacan, Marjoe Karl T. Cultural mapping is vital for preserving and promoting Iloilo Province’s heritage, as required by Republic Act No. 10066 (National Cultural Heritage Act of 2009) and Republic Act No. 11961 (Cultural Mapping Act). Despite Iloilo’s rich history, challenges such as low cultural asset appreciation, lack of a comprehensive cultural map, and weak policies have impeded progress. Addressing these issues is crucial for effective heritage conservation and tourism development. This study utilized a descriptive-correlational design with a quantitative approach, surveying 245 stakeholders using a validated data gathering instrument. The findings reveal that the cultural mapping process in Iloilo is generally seen as authentic, effective, relevant, and sustainable, receiving broad stakeholder support across various demographics, employment sectors, and districts. However, the assessment varies according to factors like age, education, employment type, and level of participation. Older stakeholders, project-based professionals, and those involved in hands-on fieldwork consistently rate cultural mapping more positively, while middle-aged respondents and those with higher academic qualifications are more critical. The tourism sector and government officials view the process as highly effective, while artists and cultural workers are more guarded. Accessibility, inclusivity, and engagement are rated positively, although district-level differences influence perceptions. A strong correlation is found between registration and implementation, while accessibility and engagement are linked to feedback and sustainability. The study underscores the importance of cultural mapping in Iloilo and stresses the need for stronger policies, community involvement, and participatory conservation to ensure sustainable heritage preservation and enhance the province’s cultural and tourism landscape. Abstract only

2025-06-01T00:00:00Z Alcantara, Elyn Mae P. https://hdl.handle.net/20.500.12852/3983 2026-10-13T09:00:29Z 2024-12-01T00:00:00Z

Factors associated with green school practices of state universities: Inputs to Edutourism development plan Alcantara, Elyn Mae P. The world is increasingly prioritizing environmental responsibility and sustainability in various industries, including tourism and education. State Universities (SUCs) play a significant role in promoting sustainability through their educational programs and research projects like Edutourism. However, few studies have explored how these initiatives intersect with Edutourism, a promising avenue for fostering sustainable tourism experiences. The study delved into the factors influencing green practices within SUCs, focusing on the availability of resources using the framework of the 5 As of Tourism (attraction, accommodation, accessibility, amenities, and activities), and the extent of green practices. A survey-correlational research design was used with administration, faculty, and students as respondents. Statistical tools such as frequency, percentage, mean, standard deviation, t-test and Pearson correlation were used to analyze the data. The study found accessibility and amenities have a strong positive correlation, with better amenities resulting into more attractions. Furthermore, schools that promote water conservation, have greater green environments, and have better access to amenities are more likely to adopt efficient waste management practices. But there is a weak correlation between accommodation and the availability of resources in terms of activities, and between accommodation and the presence of attractions. Additionally, the study revealed a significant connection between students' involvement, waste management and amenities, water conservation and resource availability, energy conservation and amenities, and comprehensive green school practices and amenities. Level 3 SUCs generally have higher level of resource availability and green practices implementation, but there is a need for continued improvement in resource availability and green practices, particularly for Level 2 SUCs. Abstract only

2024-12-01T00:00:00Z Binobo, Zendle Ann D. https://hdl.handle.net/20.500.12852/3980 2026-10-12T09:00:30Z 2025-06-01T00:00:00Z

Survival and recovery strategies of the Iloilo City tourism industry in an intensified VUCA World: Basis for the development of a manual Binobo, Zendle Ann D. The COVID-19 pandemic triggered unprecedented disruption in global tourism, intensifying the volatile, uncertain, complex, and ambiguous (VUCA) conditions faced by the industry. This study aimed to determine the survival and recovery strategies employed by Department of Tourism (DOT)-accredited MSMEs across various tourism subsectors. Utilizing a concurrent mixed-methods design, data were collected from 18 enterprises across key tourism subsectors through structured surveys and validated interview guides. Additionally, two tourism officers were interviewed to ensure comprehensive and role-specific insights. Quantitative data were analyzed using descriptive statistics, while qualitative responses underwent thematic analysis structured around a SWOT framework. Results indicated that common strengths included leadership adaptability, motivated staff, and digital integration. Weaknesses included limited crisis preparedness, digital infrastructure gaps, and constrained financial resources. Opportunities arose from evolving consumer preferences while threats included economic instability, policy inconsistency, and rising operational costs. Survival strategies commonly employed involved operational restructuring, strict adherence to health and safety protocols, digital marketing adoption, and cost management. Recovery strategies focused on business continuity planning, strategic partnerships, restoring market presence through innovation, formalizing contingency planning, and enhancing service quality. This study offers practical recommendations, contributing new empirical insights toward building a more resilient and future-ready tourism sector in regional Philippine cities. Abstract only

2025-06-01T00:00:00Z Macaya, Cherry C. https://hdl.handle.net/20.500.12852/3979 2026-10-12T04:00:33Z 2025-07-01T00:00:00Z

Assessment of the potential of Bucari area as ecotourism destination in the Municipalities of Leon and Alimodian: Bases for the formulation of Bucari area tourism development plan Macaya, Cherry C. This study assessed the potential of Bucari as an ecotourism destination, located in Leon, Iloilo, by examining its natural, cultural, and socio-economic attributes through a mixed-methods approach. Survey participants included the residents, tourists, and local government officials and key resource persons. Results revealed that Bucari has ecotourism assets, including a cool climate, rich biodiversity, and scenic landscapes, complemented by local community involvement in conservation. However, limitations such as inadequate infrastructure, weak policy implementation, and minimal promotional activities were identified as development challenges. A comparative analysis with two accredited ecotourism sites in Iloilo showed Bucari scoring 69 out of 100, meeting the Department of Tourism’s baseline for readiness but trailing behind Bulabog-Putian (98) and Gigantes (89). Bucari performed well in institutional support and ecotourism services but lagged in cultural offerings, social preparedness, and product variety. Qualitative insights gathered through key informant interviews further revealed eight major themes: (1)Governance and Institutional Support, (2)Operational Sustainability, (3)Community and Cultural Integration, (4)Ecotourism Product Development, (5)Economic and Market Realities, (6)Infrastructure and Visitor Services, (7)Human Capital and Future Readiness and (8)Ecotourism Marketing and Visitors Engagement. The study concludes that Bucari has satisfactory ecotourism potential but requires strategic interventions. The local government and stakeholders should develop a comprehensive ecotourism plan designed to strengthen community-based initiatives, enhance infrastructure, and enforce consistent environmental management to foster sustainable ecotourism development while preserving Bucari’s ecological and cultural heritage. Abstract only

2025-07-01T00:00:00Z