https://hdl.handle.net/20.500.12852/68 2026-11-13T16:02:00Z 2026-11-13T16:02:00Z Genoveza, Darwin P. https://hdl.handle.net/20.500.12852/3976 2026-10-08T04:00:30Z 2025-11-01T00:00:00Z

Product-related and psychosocial factors as correlates to consumers’ purchase decision for branded apparel goods Genoveza, Darwin P. Consumers’ purchase decision has been a relevant topic of investigation in the marketing industry. This particular study focused on the purchase decision for branded apparel goods, correlated with product related factors such as quality, price, promotion and brand image. Furthermore, purchase decision was also correlated with psychosocial factors such as self-esteem, social support, and social network behavior. Purchase decision was measured in terms of process and choice. Participants were composed of 205 consumers who had purchased local branded apparel in malls, stores or establishments in Iloilo City. Majority were female, 21 to 30 years old, single, with average family monthly income ranging from P20,000 to P40,000.00, and college level/ college graduate. Results revealed that consumers considered product-related factors, especially the quality of the item, to be highly significant, when making a purchase. They also considered psychosocial factors, foremost among which is self esteem, to be highly important in their purchasing decisions. Purchase decision did not differ significantly among the participants grouped according to sex, age, civil status, average family monthly income, and educational attainment. However, there were strong, positive and statistically significant correlations that existed among product–related factors, psychosocial factors and purchase decision. Abstract only

2025-11-01T00:00:00Z Salumbides, Marjorie B. https://hdl.handle.net/20.500.12852/3966 2026-09-17T02:00:30Z 2025-05-01T00:00:00Z

The changing market conditions: Business coping and marketing strategies in a private hotel as related to guest experience and satisfaction Salumbides, Marjorie B. This study determined the business coping and marketing strategies in the changing market conditions of a private hotel and their relationship on guest experience and satisfaction. Conducted at private hotel from October 2022 to April 2024, with data collection specifically taking place from February 2024 to April 2024, the study involved hotel guests who were randomly selected based on their willingness to participate, which eventually yielded a total of 100 guest respondents, and all 50 employees who have been working at the hotel since 2019. Using a survey-correlational research design, two distinct researcher-made instruments were employed to gather the necessary data: the "Guest Experience and Satisfaction Research Instrument" for hotel guests and the "Business Coping and Marketing Strategies Research Instrument" for employees. Descriptive statistics (Frequency Count, Percentage, Mean, and Standard Deviation) were used to summarize and describe the data. Inferential statistics (t-test, ANOVA, and Pearson’s Correlation Coefficient) were used to determine significant differences or relationship between variables. The findings provided insights into the effectiveness of coping and marketing strategies at a private Hotel. They revealed the extent of strategy implementation and their influence on guest experience and satisfaction. Strengths and areas for improvement were identified, enabling the hotel to align strategies with guest expectations, enhance satisfaction, foster loyalty, and establish positive emotional connections. Abstract only

2025-05-01T00:00:00Z Li, Wei https://hdl.handle.net/20.500.12852/3902 2026-07-23T09:00:44Z 2024-05-01T00:00:00Z

An assessment of the relevance of automation system on employees' efficiency in a software company Li, Wei This study seeks to assess the relevance of automation system on employees’ efficiency in a software company. The study had been conducted from April 2023 to May 2024. The software company had a total of 104 software engineers. The study employed a sampling method of complete enumeration. The researchers had used a researcher-made instrument and had it validated by three experts from the fields of automation engineering, human resource management, and research and statistics. The statistical tools that used in analyzing the obtained data were frequency counts, percentage analysis, mean, and standard deviation, as well as inferential analyses tests including Wilcoxon-Mann-Whitney test for independent samples, Kruskal-Wallis, and the Pearson’s Chi- square Correlation. The .05 alpha level had been used as the criterion for the acceptance or rejection of the null hypotheses. The results of descriptive data analysis indicate that the majority of employees in the company acknowledge the improvement in work efficiency brought about by automation systems. Overall, stakeholders' evaluations across diverse employee profiles, including age, gender, marital status, overall work experience, and company tenure, showed no significant differences in their perceptions of the automation system's relevance. This encompassed assessments of its usefulness, ease of use, system quality, information quality, and task-technology fit. Similarly, there were no discernible variations in stakeholders' evaluations of Static Efficiency and Dynamic Efficiency, both regarded as indicators of work efficiency, across employee profiles. Moreover, the study revealed a positive and significant correlation between stakeholders' assessments of the automation system's relevance and their evaluations of work efficiency. Specifically, perceptions of usefulness, ease of use, system quality, information quality, and task-technology fit were positively associated with both Static Efficiency and Dynamic Efficiency. This indicated a coherent relationship between system relevance and work efficiency. The findings of this study are promising and may contribute to the improvement of automation systems within companies, ultimately enhancing employee work efficiency. Abstract only

2024-05-01T00:00:00Z Bajador, Vera Denise V. https://hdl.handle.net/20.500.12852/3877 2026-07-08T11:00:35Z 2025-03-01T00:00:00Z

Perceived usability and client satisfaction of the electronic filing and payment system of a government revenue agency Bajador, Vera Denise V. This study aimed to determine the perceived usability and client satisfaction of the electronic filing and payment system of a government revenue agency. A survey correlational method of research was used. The data were collected using the researcher-made questionnaire from the 261 participants in Kalibo, Aklan for the Taxable Year 2022 who were selected randomly using the stratified random technique. The survey questionnaire included questions on participants’ profiles, perceived usability, and client satisfaction of the electronic filing and payment system (EFPS). The frequency count, percentage analysis, mean, and standard deviation were employed for descriptive data analysis. The one-way Analysis of Variance (one-way ANOVA) and Pearson’s r were used for inferential data analysis. All inferential statistics were set at .05 level of significance. The findings revealed that the trade, retail, maintenance, supply distribution, and real estate businesses, were the most dominant categories when participants were classified according to type of industry, The sole proprietorship was the majority form of business organization, and most participants had one to four years of experience in using the EFPS. Gunter (2019) emphasizes that challenges such as system downtimes, slow internet connectivity, and technical failures can significantly hinder user satisfaction. This is in contrast with the findings of the current study in which the participants perceived EFPS as “very high,” indicating as “very usable.” The client satisfaction was also rated as “very high,” indicating that the clients were “very satisfied” of the EFPS of a government agency. Albalushi (2021) asserts that new users frequently exhibit higher levels of satisfaction, attributed to their initial enthusiasm and engagement with the system. The study revealed no significant differences in perceived usability and client satisfaction based on industry type, form of business, and years of using EFPS, with a strong positive correlation between the two, underscoring the importance of usability in enhancing the overall client satisfaction across diverse business contexts. De Castro and Cordero (2020) note that factors like age and digital literacy influence users' familiarity and satisfaction. This research provides valuable insights for taxpayers, bookkeepers, tax practitioners, government offices, the academe, and future researchers on enhancing the perceived usability and client satisfaction of the electronic filing and payment system facility. Abstract only

2025-03-01T00:00:00Z