https://hdl.handle.net/20.500.12852/2502 2026-05-05T08:43:56Z 2026-05-05T08:43:56Z Myint, Jacinth Koley C. Cabaling, Mary June T. Llarvez, Maegan G. Robles, Mitchie M. https://hdl.handle.net/20.500.12852/3800 2026-04-30T03:00:49Z 2025-01-01T00:00:00Z

Exploring the culinary delight of dirty ice cream in Iloilo: Lived experiences of ice cream makers Myint, Jacinth Koley C.; Cabaling, Mary June T.; Llarvez, Maegan G.; Robles, Mitchie M. This study explores the cultural and economic significance of dirty ice cream in Iloilo City, Philippines, a beloved traditional street food deeply rooted in local heritage and identity. A nostalgic treat cherished by both locals and visitors, dirty ice cream embodies community pride and cultural resilience. Through focus group discussions with vendors, makers, and business owners, this research examines their experiences, entrepreneurial practices, and sustainability efforts. Findings reveal that despite challenges such as seasonal income fluctuations, physical demands, and competition with commercial brands, vendors adopt innovative strategies like social media marketing, quality control, and delivery services to remain competitive. Moreover, environmental sustainability is prioritized through the use of traditional ingredients, minimal waste practices, and recycling initiatives. These practices not only preserve the authenticity of dirty ice cream but also align with broader sustainability goals. By documenting these practices, the study contributes to the academic discourse on street food culture, local entrepreneurship, and tourism. It highlights how dirty ice cream functions as both a resilient business model and a cultural symbol, fostering social connections while enhancing Iloilo City’s reputation as a unique culinary destination. These findings underscore its dual role in celebrating local pride and attracting tourist interest, advancing our understanding of the interplay between heritage food and sustainable tourism development. Abstract only

2025-01-01T00:00:00Z Mayordomo, Frenlee Jane P. Abaygar, Andrea Lyn D. Carbon, Emie Rose A. De La Peña, Joddie Cherubin A. https://hdl.handle.net/20.500.12852/3799 2026-04-29T09:03:19Z 2025-02-01T00:00:00Z

Evaluating service quality of DOT accredited fun farms in the First Congressional District of Iloilo: A quantitative study Mayordomo, Frenlee Jane P.; Abaygar, Andrea Lyn D.; Carbon, Emie Rose A.; De La Peña, Joddie Cherubin A. This research study aims to evaluate the level of service quality of the DOT-Accredited Fun Farms in the First Congressional District of Iloilo, focusing on identifying factors that can inhibit farm tourism development and contribute to guest satisfaction. The objective was to determine if there is a significant difference between the demographic profiles of the respondents and the level of service quality of DOT-accredited fun farms in the First Congressional District of Iloilo. Using a quantitative-descriptive research design, data were collected through a one-shot survey from 150 guests across accredited fun farms. A researcher-made questionnaire, inspired by the SERVQUAL model, measured various aspects of the guests' experiences. Data were analyzed using SPSS software, with assistance from a statistician. The service quality dimensions evaluated include Accessibility (4.4133), which encompasses the availability of ample seating, public options, and signage; Amenities (4.3600), which highlight comfortable resting areas and overall cleanliness; Accommodation (4.3067), which pertains to staff professionalism; Activities (4.2467), which exceeded guests’ expectations for enjoyment and entertainment; and Attractions (4.7600), praised for the atmosphere and surroundings. The results revealed no significant differences in service quality perceptions based on demographics such as sex, age, education, occupation, or income, as all p-values were above 0.05. This suggests that guests’ evaluations of service quality are consistent across these demographic profiles. Overall, the findings imply that service quality at DOT-Accredited Fun Farms generally meets or exceeds guest expectations, with no demographic factors influencing satisfaction levels. Abstract only

2025-02-01T00:00:00Z Arca, Josie Shane S. Avanceña, Hannah Faye M. Florentino, Sheena S. Plomes, Deceray P. Siva, Stephanie Nicole Q. https://hdl.handle.net/20.500.12852/3787 2026-04-08T03:00:31Z 2025-03-01T00:00:00Z

Passi City, Iloilo, as a prospective agritourism destination: Exploring involvement and livelihood adaptability among local farmers Arca, Josie Shane S.; Avanceña, Hannah Faye M.; Florentino, Sheena S.; Plomes, Deceray P.; Siva, Stephanie Nicole Q. This study explored the participation and livelihood adjustment of local farmers in Passi City, Iloilo, as part of positioning the city as an emerging agritourism destination. Engaging 300 farmers from sugarcane, rice, and pineapple sectors, the research utilized a descriptive-correlational design to assess their socio-demographic profiles, involvement in agritourism, and adaptability to challenges such as climate change, technological advancements, market conditions, and government policies. Results indicated that farmers demonstrated high levels of involvement, with slight variations across demographic categories. Middle-aged farmers, particularly those engaged in pineapple farming, showed the highest levels of participation, likely due to the visually attractive nature of pineapple farming and their accumulated experience. Government- sponsored training and seminars were found to significantly influence productivity, though accessibility to these initiatives was identified as a key challenge. In terms of adaptability, farmers displayed a strong willingness to embrace new technologies and adjust to market conditions, with pineapple farmers again exhibiting the highest adaptability. However, gaps remained in climate change preparedness and government policy responsiveness, particularly in infrastructure development. A strong positive relationship was found between involvement in agritourism and adaptability, suggesting that farmers more engaged in agritourism were also more open to adopting new practices. This highlights the importance of tailored interventions, particularly in climate resilience and infrastructure support, to fully capitalize on agritourism opportunities in Passi City. These findings offer valuable insights for future agritourism initiatives, guiding strategies to support farmers in adapting to this emerging sector. Abstract only

2025-03-01T00:00:00Z Capayan, Charles Benedict G. Española, Vea Maxine A. Gallano, Marjorie D. Jolampong, Tricia Nehda M. Magdaluyo, Reven Lex https://hdl.handle.net/20.500.12852/3786 2026-04-08T03:00:31Z 2024-06-01T00:00:00Z

Awareness, practices, and preservation of heritage tourism through cultural performance in secondary school in San Joaquin, Iloilo Capayan, Charles Benedict G.; Española, Vea Maxine A.; Gallano, Marjorie D.; Jolampong, Tricia Nehda M.; Magdaluyo, Reven Lex The core of heritage tourism lies within its past, its understanding, oral lore and beliefs handed down from generation to generation that still survives in the locals' daily routines and actions. This study sought to address the existing gap of La Jota San Joaquina dance by looking into its cultural awareness, practices and preservation among one hundred eighty-three (183) students of Don Felix Serra National High School. Employing descriptive-correlational methods, participants were selected according to age and sex using purposive sampling. Validated researcher made data gathering instruments were used through face to face surveys between November-December 2023. With non-parametric statistical tools employed for data analyses. The findings consistently demonstrated remarkable level of awareness, practices and preservation among the secondary students, regardless of the demographics, such as sex and age. In terms of awareness it demonstrated a high level of awareness, in the extent of practices also demonstrated high level of practices as well as in the extent of preservation. Significant differences existed in the level of awareness, extent of practices and preservation when grouped according to sex and it favored to female. However, no significant differences existed when grouped according to age. There is a high correlation and strong relationship between practices and preservation of heritage tourism while there is a negligible correlational and no significant relationship between cultural awareness and preservation of heritage tourism and between cultural awareness and practices of the respondents. Abstract only

2024-06-01T00:00:00Z