https://hdl.handle.net/20.500.12852/2501 2026-11-13T18:28:16Z 2026-11-13T18:28:16Z Manabat, Kenneth B. Lopio, Michelle Ann A. Perez, Gella Shekhinah F. Yunsay, Kiyara Julienne A. https://hdl.handle.net/20.500.12852/3871 2026-07-07T10:00:36Z 2025-05-01T00:00:00Z

Assessment of factors influencing preferences of college freshmen for tourism and hospitality management courses in selected private schools in Iloilo City Manabat, Kenneth B.; Lopio, Michelle Ann A.; Perez, Gella Shekhinah F.; Yunsay, Kiyara Julienne A. This study examines the factors that affect the choices of first-year college students who select Tourism or Hospitality Management in Iloilo City. It looks at student backgrounds, course preferences, and influences from relatives, friends, prior course knowledge, school standing, and economic aspects. The research team obtained data from 200 pupils at four major colleges: Central Philippine University, John B. Lacson Foundation Maritime University– Molo, PHINMA University of Iloilo, and St. Therese – MTC Colleges – La Fiesta Site. A detailed statistical analysis included average values, standard deviations, and non-parametric methods such as the Mann-Whitney U and Kruskal-Wallis H tests. Results showed that students highly valued all examined aspects—family influence, peer pressure, and the reputation of educational institutions. The study discovered various influential factors in students' educational choices. Family influence, peer pressure, and institutional standing emerged as main priorities for the participants. Male and female students exhibited distinct preferences regarding course familiarity and economic factors. However, a student’s high school specialization or household income did not significantly affect their priorities. The data highlight how these aspects shape students' career paths. The results lead to specific recommendations for colleges, parents, learners, employers, and future researchers. The analysis is grounded in three established frameworks: Holland's Vocational Choice Theory, Expectancy-Value Theory, and Social Cognitive Career Theory (SCCT). These theories provide valuable insights into how Tourism and Hospitality Management students in Iloilo City make their career decisions. Abstract only

2025-05-01T00:00:00Z Arevalo, Arriane Rose E. Dadivas, Darlene Kaye A. Lazarito, Andrea Nicole A. Omar, Najla Faiz L. Sigaya, Frenzy Dale S. https://hdl.handle.net/20.500.12852/3870 2026-07-07T09:00:40Z 2025-05-01T00:00:00Z

Backpackers' motivation and return intention to selected ecotourism sites in the Province of Iloilo Arevalo, Arriane Rose E.; Dadivas, Darlene Kaye A.; Lazarito, Andrea Nicole A.; Omar, Najla Faiz L.; Sigaya, Frenzy Dale S. This study explores the motivations and return intentions of backpackers visiting ecotourism destinations in Iloilo, Philippines, an increasingly popular destination for eco-conscious travelers. Ecotourism, characterized by the appreciation of nature and sustainable travel practices, has become a growing trend among backpackers who seek authentic, environmentally responsible experiences. The research showed that backpackers were overall highly motivated to visit the chosen sites, and middle-aged persons aged 40–59 years were the most motivated, particularly those traveling in groups or as couples. Motivational factors were primarily driven by an appreciation for the environment, with nature and mental health benefits ranking highest, while cultural exploration was relatively less emphasized. With respect to return intentions, middle-aged adults and those in groups or couples were more likely to express a strong desire to return, with quality service, site cleanliness, emotional attachment, and safety being key determinants. Interestingly, financial concerns and seasonal factors played little role in return decisions. It was noticed that, based on age and sex, significant differences existed in motivation and return intentions: men and middle-aged people exhibited more motivation and return intention. A highly positive correlation was seen between motivation and return intention, pointing out the need to continue providing high-quality services with emotional connections to attract people to return again and again. This leads to important conclusions on the improvements needed in Iloilo's sustainable tourism strategies. Abstract only

2025-05-01T00:00:00Z Calama-an, Fritz Jay D. Egoy, Ma. Eloissa S. Ocate, Brent Ashley D. Tablazon, Suzanne J. https://hdl.handle.net/20.500.12852/3869 2026-07-07T09:00:40Z 2025-03-01T00:00:00Z

Assessment of challenges towards tourism development in the Municipality of Concepcion, Iloilo Calama-an, Fritz Jay D.; Egoy, Ma. Eloissa S.; Ocate, Brent Ashley D.; Tablazon, Suzanne J. Malangabang Island, Concepcion, Iloilo, is one of the promising areas for tourism development. Yet, this potential remains constrained by critical infrastructure deficiencies, particularly in electricity and water supply. This study aimed to assess the extent of these challenges for tourism development on the island. This approach utilized a quantitative descriptive design in which the tool used was researcher-designed and comprised two components, namely the Personal Data Sheet, which collected respondents' demographic information in terms of sex, age, occupation, income, and length of residence, and the Questionnaire Proper, which explored the critical barriers to tourism growth. There were 320 respondents, primarily composed of fishermen, boat operators, government officials, educators, and business owners. Data were analyzed with SPSS software through frequency counts, percentages, means, and standard deviations in order to increase accuracy and dependability. Findings revealed that most of the respondents have a clear understanding of infrastructure issues, and specifically, poor infrastructure was cited as the leading factor impeding economic growth and sustainable tourism development. The said issue was found to be significant across all age groups and income levels. The study concludes that the unlocking of the island's tourism potential requires addressing these infrastructure gaps. It calls for urgent, coordinated action among government agencies, local businesses, and community stakeholders to implement inclusive and sustainable solutions. Without such interventions, the island risks long-term economic stagnation and ecological degradation. This research, therefore, emphasizes the need for strategic development policies that can balance tourism growth with environmental and social sustainability to create a bright future for Malangabang Island and its residents. Abstract only

2025-03-01T00:00:00Z Abanero, Trixie G. Buenaventura, Maribel J. Caro, Gelord U. Herrera, Christine R. Sopeña, Heart D. https://hdl.handle.net/20.500.12852/3868 2026-07-07T08:00:33Z 2025-02-01T00:00:00Z

Ajuy as an island destination in Iloilo: Stakeholders' assessment of challenges in the implementation of promotional strategies Abanero, Trixie G.; Buenaventura, Maribel J.; Caro, Gelord U.; Herrera, Christine R.; Sopeña, Heart D. This study investigates the challenges faced by local tourism stakeholders in promoting Ajuy, Iloilo, an emerging island destination with rich cultural and natural attractions, and proposes solutions to enhance its visibility. Employing a descriptive-correlational design, the study surveyed 240 stakeholders, including government units, NGOs, and private entities, using quota sampling. The findings reveal significant challenges in co-creation, media availability, and image creation, with older and business stakeholders emphasizing the need for enhanced collaboration and integration of visitor feedback. Media unavailability posed greater difficulties for high-income stakeholders who rely on visibility, while younger stakeholders reported heightened concerns over evolving promotional trends. Poor image creation was a concern across demographics, particularly among younger and affluent groups. Sex and work experience did not significantly influence perceived challenges, but family income and stakeholder type significantly shaped experiences, with businesses facing greater challenges across all areas compared to NGOs and government units. Key barriers include inadequate media resources, underutilized social media, and limited authentic representation of Ajuy's assets. The findings underscore the need for strategic promotion through stakeholder collaboration, resource allocation, and innovative branding to address seasonality, infrastructure gaps, and safety concerns. Enhanced engagement and tailored promotional strategies are pivotal for Ajuy’s long-term viability and competitiveness as a tourist destination. Abstract only

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