https://hdl.handle.net/20.500.12852/25 2026-04-06T17:28:59Z 2026-04-06T17:28:59Z Owit, Bill Genmark G. Garcia, Beatriz Marie S. Gelera, Keilah D. Sazon, Cristine B. Efondo, Rico T. Padilla, Alaric Sidney John S. https://hdl.handle.net/20.500.12852/3775 2026-03-26T08:00:41Z 2025-01-01T00:00:00Z

Influence of online reviews on purchase decision among customers of an online shopping platform Owit, Bill Genmark G.; Garcia, Beatriz Marie S.; Gelera, Keilah D.; Sazon, Cristine B.; Efondo, Rico T.; Padilla, Alaric Sidney John S. This study sought to determine the influence of online reviews on purchase decisions among customers of an online shopping platform. Employing a descriptive-correlational design, data were gathered from 100 respondents in Jaro, Iloilo City, selected through quota sampling. The study aimed to determine the extent to which online reviews, such as content, star ratings, delivery service, and visual content, affected customer purchase decisions and whether demographic factors like age, sex, civil status, occupation, and income created significant differences in these influences. The findings revealed that online reviews significantly shaped how customers made their purchasing choices, with most respondents considering star ratings and detailed feedback essential for building trust in a product. Interestingly, factors like age and income did not drastically change how reviews were perceived, highlighting their universal importance. These insights underscore the critical role of online reviews in guiding decisions, fostering trust, and enhancing satisfaction. To maximize the benefits of this influence, the study recommended that businesses improve the credibility and accessibility of their review systems. It also suggested training programs and tools to better educate consumers on evaluating online feedback, empowering them to make more confident decisions. Abstract only

2025-01-01T00:00:00Z Fuentes, Jude Azucena, Angel Ann Besinio, Stella Fer Neturada, Angelica Marie https://hdl.handle.net/20.500.12852/3774 2026-03-26T03:00:34Z 2025-05-01T00:00:00Z

Factors influencing the development of Sari-Sari stores among selected towns of Iloilo Fuentes, Jude; Azucena, Angel Ann; Besinio, Stella Fer; Neturada, Angelica Marie The study examines multiple factors which shape sari-sari store progress in selected towns within Iloilo City. Non-probability sampling identified 100 sari-sari store owners so researchers selected participants at random from within this group. A researcher-designed face-to-face survey questionnaire collected data to identify critical and non-critical factors influencing the growth and sustainability of small retail businesses. The research period spanned from January 23 2025 to April 2025 during which time the authors produced research material, gathered data, executed analysis phases and delivered results. A quantitative survey research design analysis was implemented to investigate which predefined variables most effectively influenced sari-sari store development. Results showed owner age between 21 to 50 years had no meaningful effect on store development because this population falls within their productive years as entrepreneurs. The study discovered revenue had limited influence across all age groups except for older store owners above age 51. Store owners who were 51 years or older viewed revenue as a moderately important indicator for their store development. According to research findings customer presence alongside their actions showed minimal influence on retailers from every age group. Research findings indicate that employee factors became a primary driver behind sari-sari stores' expansion particularly among store owners between 18 and 20 years old who assigned the strongest weight to employee influence. The results showed investment capacity stood as a key factor because younger owners (aged 18–20) evaluated it as strongly important but older owners viewed it as moderately important. This research deepens Philippine micro-enterprise development knowledge by studying age-based business growth perceptions which help create targeted programs for small-scale businesses. Abstract only

2025-05-01T00:00:00Z Barrera, Jerra Mae B. Corneja, Vivien N. Dayag, Eriza Kate A. Lagrimas, Hope Joy P. Lihaylihay, Bryce S. Senatin, Chrysel T. https://hdl.handle.net/20.500.12852/3773 2026-03-26T02:00:37Z 2022-06-01T00:00:00Z

Marketing mix strategies influencing repeat purchase intention among customers on online selling Barrera, Jerra Mae B.; Corneja, Vivien N.; Dayag, Eriza Kate A.; Lagrimas, Hope Joy P.; Lihaylihay, Bryce S.; Senatin, Chrysel T. Marketing strategy is a construct that is central to the practice of marketing and is at the conceptual heart of the field of strategic marketing. This study focused on the influence of marketing mix strategies on repeat purchase intention among online selling customers. This study uses a descriptive research design in order to address marketing mix strategies that influence repeat purchase intentions. The researchers distributed the researcher-made questionnaire to the 100 online respondents with the use of a convenience sampling method. The results indicated that product, place, and promotion were influential, and all of them influenced online customers to make repeat purchases. However, the price has a description of being moderately influential, which signifies that the majority of the online customers have a repeat purchase intention. And with that, there were no significant differences existed in the level of influence of marketing mix strategies in terms of product, place, price, and promotion on the repeat purchase intention among customers on online selling when grouped according to age, sex, shopping frequency, spending on online shopping, family income, and purchases. Therefore, the customers’ subjective knowledge about the marketing mix strategies turns out to be relatively positive, and all of them are good moderators of repeat purchase intention. Abstract only

2022-06-01T00:00:00Z Almagro, Hanah D. https://hdl.handle.net/20.500.12852/3762 2026-03-19T08:00:37Z 2025-02-01T00:00:00Z

Level of compliance to the National Accommodation Standards among Department of Tourism accredited hotels Almagro, Hanah D. This study determined the level of compliance to the national accommodation standards among Department of Tourism-accredited hotels. The Philippine tourism industry is experiencing rapid growth, particularly in Iloilo City, leading to an expansion of the hotel sector. However, challenges exist regarding the effectiveness of the mandatory accreditation system and the consistency of compliance with national standards. This research aimed to understand the extent to which hotels in Iloilo City meet these standards and identify potential differences in compliance based on employee demographics, and customer characteristics. The study employed a survey research design using a structured questionnaire to gather data from 150 participants employees, and customers from five Department of Tourism-accredited hotels. Data analysis involved descriptive statistics (frequency count, percentage analysis, mean, standard deviation) and inferential statistics (Kruskal-Wallis H test, Wilcoxon Rank Sum Test) to explore differences across demographic variables. Findings revealed that hotels in Iloilo City generally conform to national accommodation standards, with full compliance in areas like food and beverage services and business practices. Consistent adherence to these standards was observed across different employee and customer profiles, suggesting uniformity in their assessments of the hotel compliance to standards regardless of their demographic characteristics. Recommendations include enhancing compliance in public areas, offering tailored guest services, and prioritizing continuous training and feedback systems to maintain consistent service quality and guest satisfaction across diverse demographics. Abstract only

2025-02-01T00:00:00Z