https://hdl.handle.net/20.500.12852/2428 2026-04-05T16:10:07Z 2026-04-05T16:10:07Z Chua, Tien Dela Cruz, Ryan Vincent Suerte, Janna Joy Juaneza, Kevin Carno, Esther Claudine https://hdl.handle.net/20.500.12852/3757 2026-03-17T02:00:33Z 2025-03-01T00:00:00Z

Management practices among ambulant vendors in Iloilo City Chua, Tien; Dela Cruz, Ryan Vincent; Suerte, Janna Joy; Juaneza, Kevin; Carno, Esther Claudine This study investigated the management practices of ambulant vendors in Iloilo City, focusing on Henri Fayol's Classical Management Theory, the four core functions of management: planning, organizing, leading, and controlling (POLC). Utilizing a descriptive research design, the study surveyed 100 ambulant vendors selected through convenience sampling. Data were gathered using a validated, researcher-made questionnaire and analyzed using mean, percentage, frequency count, Kruskal-Wallis H Test and Mann-Whitney U Test. Results revealed that vendors moderately practiced all four management functions, with organizing being the most practiced and leading the least. Demographic factors such as age, sex, educational attainment, marital status, and years of operation showed varying influence on the vendors’ management behaviors. Despite operating informally, vendors demonstrated an intuitive application of managerial principles, shaped by experience and necessity. The findings underscore the need for capacity-building initiatives tailored to this sector, highlighting how formal management education and policy support can enhance the efficiency and sustainability of ambulant vending in urban areas. This research contributes to understanding the dynamics of informal entrepreneurship and offers practical implications for policymakers and development agencies. Abstract only

2025-03-01T00:00:00Z Bartolo, Zharina Julienne Catoras, Krishna T. Jernalim, Trisha Mae S. Lagudgud, Jan Raymond E. Sta. Ana, Paul John S. https://hdl.handle.net/20.500.12852/3577 2025-11-12T10:00:30Z 2024-06-01T00:00:00Z

Student satisfaction of the service quality in a private higher education institution Bartolo, Zharina Julienne; Catoras, Krishna T.; Jernalim, Trisha Mae S.; Lagudgud, Jan Raymond E.; Sta. Ana, Paul John S. Service quality plays a vital role in the success of higher education sector. Given the growing importance of student perceptions of higher education establishments and services, in order to meet the expectations and needs of students, universities are increasingly placing greater emphasis on this. As economic, social, and demographic changes accelerate, there is an increase in demand for quality services across various institutions. This study aims to determine the level of student satisfaction of the service quality in a private higher education institution. The respondents were three hundred thirty-three (333) students in a private higher education institution for the academic year 2023-2024. The study utilized a quantitative research design A researcher-made questionnaire, validated, and tested for reliability was used to gather the needed data. The information and data necessary for this study were collected through face-to-face. The data were statistically treated using percentage, mean, t-test, and analysis of variance (ANOVA) through the Statistical Package for Social Sciences. The findings of the study revealed that the level of the student satisfaction on service quality in a private higher education institution in terms of academic services and support services were both “Satisfied”, and in terms of service excellence was “Very Satisfied”. There were no significant differences found in the level of student satisfaction on service quality in terms of academic services, support services, and service excellence. Abstract only

2024-06-01T00:00:00Z Calay, Arlette Lyka Deatras, Bhea Diacuna, Joanna Gene Magno, Fherlene Joyce https://hdl.handle.net/20.500.12852/3421 2025-06-24T03:00:45Z 2023-12-01T00:00:00Z

Perceived use of digital marketing and customer engagement among micro-restaurants in Jaro Iloilo City Calay, Arlette Lyka; Deatras, Bhea; Diacuna, Joanna Gene; Magno, Fherlene Joyce This study, which aimed to determine the perceived use of digital marketing among micro-restaurants which includes the specified data in terms of sex, marital status and employment status. The respondents in the study were 100 customers who chose to participate from the different micro-restaurants. The purposive sampling method was also used to ensure that respondents were proportionately represented. This study uses a correlational, non-experimental design on micro-restaurants in Jaro, Iloilo City, reflecting the research's objective to understand the existing relationships between customer satisfaction and the quality of food, service, and overall dining experience in micro restaurants. A survey type of questionnaire was personally handed to the respondents to gather necessary information. Findings indicate that the majority of the respondents were single female students. The findings revealed that the ranking of distribution of their respondents according to their level that digital is better than other alternatives. In general digital marketing is very helpful but less compared to the four segments mentioned in the paper. The findings also shows that the Perceived Use of Digital Marketing and Customer Engagement among Micro- Restaurants in Jaro Iloilo City in the given population are rated as " Very Useful” regardless of sex, marital status, and employment status. The study used independent samples to analyze the extent of engagement in digital marketing among respondents. Results showed no significant differences in sex and marital status. Thus, employment status in terms of customer engagement showed that there is a significant difference. Abstract only

2023-12-01T00:00:00Z Andana, Joanna C. Arnaiz, Manilyn D. Cartagena, Jia Kriselda S. Jarbadan, Jobelle Anne P. Posing, Daphniee V. Ramos, Krystal Mae L. https://hdl.handle.net/20.500.12852/2430 2023-01-16T03:00:17Z 2022-06-01T00:00:00Z

The influence of financial literacy on online purchasing decisions among the Business Administration students amidst COVID-19 pandemic Andana, Joanna C.; Arnaiz, Manilyn D.; Cartagena, Jia Kriselda S.; Jarbadan, Jobelle Anne P.; Posing, Daphniee V.; Ramos, Krystal Mae L. This study determined the influence of financial literacy on online purchasing decisions among the business administration students amidst COVID-19 pandemic. The study further examined if there were significant differences and relationships between financial literacy in terms of budgeting, saving, and debt, and online purchasing decisions in terms of purchasing expense, quantity, and frequency. Cross tabulation, frequency count and percentage distribution, mean, t-Test, ANOVA, standard deviation, and Pearson correlation coefficient were used to analyze the data collected from 250 respondents who were subjected to a survey-form questionnaire. The findings showed that the respondents, when grouped according to their profiles, were financially literate and had an understanding of budgeting, saving, and debt. In terms of their online purchasing decisions, it differs depending on their profiles, as most of their purchase expense range from 500 and below, their purchase quantity of 5 items and below, and their purchase frequency of once a month. Financial literacy had no bearing on the respondent’s profile; the only significant difference was in the debt aspect based on sex profile. Additional findings showed that the respondent's profile did not influence their online purchasing decisions in terms of expense, quantity, and frequency. Lastly, there was no relationship between financial literacy and online purchasing decisions since the respondent's being highly literate or least literate did not affect his/her online purchasing decisions amidst the COVID-19 pandemic. Abstract only

2022-06-01T00:00:00Z